World Data Lab × NIQ × Silver Economy
Spending Longer and Living More
Jun 18, 2025
- $19T → $35T by 2036
- 1 in 3 dollars from 60+
- Longevity hotspots
Webinars
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Deep-dives, briefings and interactive Q&A on the future of consumer spending, city by city and generation by generation.
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Upcoming live webinar
The Future of Retail: Navigating Macro Change & City Growth
23 September 2026 · 9AM EST | 3PM CET · 45 minutes, including live Q&A.
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Every webinar is built on live forecasts - 190+ countries, 9,000+ cities and 200+ categories, projected through 2050.
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World Data Lab
Spending in the City
Feb 20, 2025
- City category spend
- 2030 outlook
- Essentials to premium
World Data Lab × NIQ
The Future on Tap
Mar 02, 2026
- Category on-tap
- NIQ collaboration
- Global outlook
World Data Lab
WCO #9 - Winning on the Global Stage
Mar 12, 2026
- Sub-national growth
- Where to play
- How to win
World Data Lab
Beauty in the Eyes of the Spender
Apr 22, 2026
- 9,000+ cities
- Segment sizing
- 2030 growth pockets
World Data Lab
WCO #10 - After the Oil Shock
May 28, 2025
- GCC deep-dive
- 2030 outlook
- Category impact
Inside every session
The world's largest consumer forecasting engine
200+
Categories
190+
Countries
9,000+
Cities
100+
Demographic Breaks
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World Data Lab events deliver cutting-edge insights, expert talks, and powerful networking opportunities.
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Fresh cuts of our forecasts, previewed on-air before publication.
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Analysts, partners and category experts unpack the numbers.
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