Our Partners

World Data Lab is proud to partner with NIQ on a series of data-driven reports that unlock insights into global consumer behavior. From generational deep dives like Spend Z and The X Factor to forward-looking paid reports such as Beauty Futures, our collaboration blends NIQ’s unparalleled retail and shopper data with World Data Lab’s global economic and demographic modeling.

This growing partnership spans multiple departments across NIQ, from thought leadership and media to category teams and reflects a shared commitment to helping brands and retailers anticipate and act on emerging trends. Together, we are building a robust portfolio of insights that inform strategy and drive growth around the world.

World Data Lab received funding from the German Corporation for International Cooperation GmbH (GIZ) to underwrite the development of the World Poverty Clock (linked to the UN’s Sustainable Development Goal 1) and the development of the Water Scarcity Clock (linked to Sustainable Development Goal 6). In addition to working with national and supranational government organizations, GIZ mainly implements technical cooperation projects of Germany’s Federal Ministry for Economic Cooperation and Development (BMZ), who also supported WDL’s Poverty and Water Clock projects.

The International Fund for Agricultural Development (IFAD), a specialized UN agency dedicated to eradicating rural hunger and poverty, is supporting an upgrade of the World Poverty Clock (linked to the UN’s Sustainable Development Goal 1) to allow for data disaggregation by age, gender, and location (rural vs urban), thus allowing WDL to paint a holistic picture of vulnerable populations across the globe. IFAD is also underwriting the creation of the World Hunger Clock (linked to the UN’s Sustainable Development Goal 2), a project which will aim to establish a consistent and forecastable approach to modelling hunger for every country in the world.