Our Partners

NIQ

World Data Lab is proud to partner with NIQ on a series of data-driven reports that unlock insights into global consumer behavior. From generational deep dives like Spend Z and The X Factor to forward-looking paid reports such as Beauty Futures, our collaboration blends NIQ’s unparalleled retail and shopper data with World Data Lab’s global economic and demographic modeling.

This growing partnership spans multiple departments across NIQ, from thought leadership and media to category teams and reflects a shared commitment to helping brands and retailers anticipate and act on emerging trends. Together, we are building a robust portfolio of insights that inform strategy and drive growth around the world.

Mastercard Foundation

World Data Lab works in close partnership with the Mastercard Foundation, through its Africa-based collaboration, on a wide-ranging programme of data-driven research focused on employment, gender, and inclusive economic opportunity. This partnership combines World Data Lab’s global economic and demographic modelling with the Foundation’s deep commitment to advancing youth employment and gender equity across the African continent.

At the core of the collaboration is a shared objective: to generate rigorous, actionable insights that help governments, institutions, and development partners better understand labour markets, workforce participation, and the evolving role of women and young people in Africa’s economies. The partnership spans multiple initiatives, supporting long-term planning, policy development, and evidence-based decision-making to drive inclusive growth at scale.

Mastercard Center for Inclusive Growth 

World Data Lab collaborates closely with the Mastercard Center for Inclusive Growth to advance a shared vision of inclusive prosperity through data-driven insights, thought leadership, and strategic engagement. Together, we position the Center at the forefront of global conversations on inclusive growth and financial health, showcasing insights at major convenings such as the ASEAN Summit and the Global Inclusive Growth Summit. With the Center, we engage in high-level thought leadership, including co-authored pieces in the Harvard Business Review and other global platforms. Our collaboration also extends to data and strategic advisory, supporting the Center’s internal discussions on the middle class and financial health, and strengthening its engagement with partners and policymakers around the globe.

ESA

The European Space Agency (ESA), an intergovernmental organization of 22 member states, has funded World Data Lab’s ongoing Age Spot project, developed in collaboration with our partner GeoVille.

By applying new modelling techniques to a range of data, AgeSpot models and forecasts demographic information (specifically, population distribution by age group) at a very granular level.

GIZ & BMZ

World Data Lab received funding from the German Corporation for International Cooperation GmbH (GIZ) to underwrite the development of the World Poverty Clock (linked to the UN’s Sustainable Development Goal 1) and the development of the Water Scarcity Clock (linked to Sustainable Development Goal 6).

In addition to working with national and supranational government organizations, GIZ mainly implements technical cooperation projects of Germany’s Federal Ministry for Economic Cooperation and Development (BMZ), who also supported WDL’s Poverty and Water Clock projects.

IFAD

The International Fund for Agricultural Development (IFAD), a specialized UN agency dedicated to eradicating rural hunger and poverty, is supporting an upgrade of the World Poverty Clock (linked to the UN’s Sustainable Development Goal 1) to allow for data disaggregation by age, gender, and location (rural vs urban), thus allowing WDL to paint a holistic picture of vulnerable populations across the globe.

IFAD is also underwriting the creation of the World Hunger Clock (linked to the UN’s Sustainable Development Goal 2), a project which will aim to establish a consistent and forecastable approach to modelling hunger for every country in the world.