Generations
Generations
Consumers move through age bands but we all take our generation with us. Understanding how consumer dynamics and preferences change as generations rise and fall is key to unlocking the next big opportunity.
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Understanding the ‘who’ makes insights actionable and quantifiable
Example: India is big and growing quickly, but we can show how Mumbai behaves differently from Delhi and what is driving development in fast-growing cities like Pune and Surat.
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How Our Clients Use Our Demography Data
Our clients at World Data Lab utilize our data to gain a deeper understanding of market trends, consumer behavior, and competitive dynamics, enabling them to make strategic, data-driven decisions that drive growth and innovation in their respective industries.
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From Gen Z to Gen X:
Who Buys What Next
World Data Lab and NIQ join forces on Spend Z and GenX, evidence-led reports that map how each cohort earns, spends, and saves. Get clear, city-to-country forecasts by category, plus actionable takeaways for product, pricing, and media, so you can meet each generation where demand is growing.