World Data Lab

Category

Restaurants & Hotels

Built for hospitality teams deciding which cities are eating out more, where travel spending is forming, and what a menu or a room can be priced at there.

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COICOP 11 · WDP 2026.2.3

Restaurants and hotels in numbers, 2026 to 2036

USD 5.26T

Spending in 2026

USD 8.90T

Spending in 2036

+USD 3.64T

Added by 2036

5.40%

Annual growth to 2036

USD 645

Per person a year

7.4%

Share of the global wallet

nominal USD, current prices

We map and forecast restaurants and hotels spending across cities.

World

 

 

We can identify the future city markets for restaurants and hotels.

Annual consumer spending on restaurants and hotels, 2000 to 2040.

2000
  1. Tokyo: USD 59bn in 2000
  2. New York City: USD 29bn in 2000
  3. Osaka: USD 24bn in 2000
  4. Los Angeles: USD 22bn in 2000
  5. London: USD 19bn in 2000

We analyse which demographics will contribute most to that growth.

By spending tier

Spending in 2026Added by 2036Rich40.1%53.1%Upper middle16.5%16.1%Core middle24.7%20.1%Lower middle16.2%10.0%Poor2.5%0.6%
  • Rich: 40.1% of spending in 2026, 53.1% of the spending added by 2036
  • Upper middle: 16.5% of spending in 2026, 16.1% of the spending added by 2036
  • Core middle: 24.7% of spending in 2026, 20.1% of the spending added by 2036
  • Lower middle: 16.2% of spending in 2026, 10.0% of the spending added by 2036
  • Poor: 2.5% of spending in 2026, 0.6% of the spending added by 2036

By age band

Spending in 2026Added by 203665 and over12.9%19.9%45-6529.3%29.4%30-4525.9%21.7%15-3020.0%19.8%0-1512.0%9.1%
  • 65 and over: 12.9% of spending in 2026, 19.9% of the spending added by 2036
  • 45-65: 29.3% of spending in 2026, 29.4% of the spending added by 2036
  • 30-45: 25.9% of spending in 2026, 21.7% of the spending added by 2036
  • 15-30: 20.0% of spending in 2026, 19.8% of the spending added by 2036
  • 0-15: 12.0% of spending in 2026, 9.1% of the spending added by 2036

We break down restaurants and hotels into subcategories.

Area is spending in 2026. USD 5.26T across 6 published lines of the model.

Restaurants

USD 2.16T · 41.0%

Fast food and takeaway

USD 1.37T · 26.1%

Accommodation services

USD 798bn · 15.2%

Coffee shops

USD 406bn · 7.7%

Alcohol away from home

USD 322bn · 6.1%

Canteens

USD 205bn · 3.9%

Five decisions a hospitality team can settle with this data.

01

Market entry and prioritisation

The cities holding the most restaurants and hotels spending today are not the ones adding it fastest. Across the forty largest markets in the model the spread runs from 3.2% a year to 10.1%, which is the difference between a market that transforms by 2036 and one that barely moves. We rank every city on the spending that is forming rather than the spending already there.

02

Pricing and affordability

Spending on restaurants and hotels by rich consumers compounds at 6.72% a year, against 1.62% for the poorest. A cheaper range can hold its volume and still be defending a shrinking share of the growth, because the growth is not sitting where the volume is. We map spending power against your own price range in every market you sell in.

03

Category and portfolio strategy

Inside the category, restaurants and cafes compounds at 5.54% a year while canteens manages 4.67%. Those are two different shelf decisions inside one category averaging 5.40%, and the average is what most portfolio reviews are still built on.

04

Segmentation and targeting

Spending on restaurants and hotels by the over-65s compounds at 7.52% a year, against 4.33% for the under-15s. In New York City the over-65s already hold 10% of the category. A pipeline aimed at the wrong life stage is chasing the slower half of the market, and the gap widens every year to 2036.

05

Demand forecasting and sizing

The category adds $3.64 trillion between 2026 and 2036, and none of it arrives evenly. A capacity decision taken now rests on the market that will exist in ten years rather than the one visible today. We project every market and every year to 2050.

Related categories

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Food & Non-Alcoholic Beverages

Alcohol & Tobacco

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All 13 categories →

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Restaurants & Hotels

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