Younger generations, particularly urban millennials and Gen Z—are reshaping the category by demanding multifunctional furniture, compact living solutions, and affordable premium products. As their purchasing power grows, they are driving innovation in design, sustainability, and modularity.

The share of spending on furnishings varies widely across regions. Rising incomes in emerging markets unlock first-time purchases of major appliances, while mature economies see value growth driven by replacement cycles, renovation activity, and premiumisation.

Understanding how households are increasing their spending is essential for manufacturers, retailers, and investors navigating this competitive landscape. World Data Lab’s models forecast market size, segment growth, and consumer profiles across thousands of cities worldwide, helping stakeholders identify promising opportunities in a category defined by shifting lifestyles and expanding global demand.