Category
Furnishing & Household Equipment
Built for home goods teams deciding which markets are forming households fastest, where people replace what they own sooner, and what the range should cost.
COICOP 5 · WDP 2026.2.3
Furnishings and household equipment in numbers, 2026 to 2036
USD 3.19T
Spending in 2026
USD 4.79T
Spending in 2036
+USD 1.60T
Added by 2036
4.16%
Annual growth to 2036
USD 390
Per person a year
4.5%
Share of the global wallet
nominal USD, current prices
We map and forecast furnishings spending across cities.
We can identify the future city markets for furnishings.
Annual consumer spending on furnishings and household equipment, 2000 to 2040.
- Tokyo: USD 35bn in 2000
- New York City: USD 23bn in 2000
- Los Angeles: USD 18bn in 2000
- Osaka: USD 15bn in 2000
- Mexico City: USD 13bn in 2000
We analyse which demographics will contribute most to that growth.
By spending tier
- Rich: 34.7% of spending in 2026, 51.9% of the spending added by 2036
- Upper middle: 15.5% of spending in 2026, 16.0% of the spending added by 2036
- Core middle: 25.9% of spending in 2026, 20.1% of the spending added by 2036
- Lower middle: 19.6% of spending in 2026, 11.2% of the spending added by 2036
- Poor: 4.4% of spending in 2026, 0.9% of the spending added by 2036
By age band
- 65 and over: 20.8% of spending in 2026, 31.5% of the spending added by 2036
- 45-65: 24.8% of spending in 2026, 24.6% of the spending added by 2036
- 30-45: 20.4% of spending in 2026, 16.0% of the spending added by 2036
- 15-30: 16.4% of spending in 2026, 15.7% of the spending added by 2036
- 0-15: 17.6% of spending in 2026, 12.3% of the spending added by 2036
We break down furnishings and household equipment into subcategories.
Area is spending in 2026. USD 3.19T across 12 published lines of the model.
Furniture and furnishings
USD 842bn · 26.4%
Non-durable household goods
USD 618bn · 19.4%
Major household appliances
USD 409bn · 12.8%
Domestic services and household services
USD 340bn · 10.7%
Household textiles
USD 282bn · 8.9%
Glassware, tableware and household utensils
USD 259bn · 8.1%
USD 165bn
USD 96bn
USD 84bn
- Small tools and miscellaneous accessoriesUSD 165bn
- Carpets and other floor coveringsUSD 96bn
- Small electric appliancesUSD 84bn
- Major tools and equipmentUSD 49bn
- Repair of household appliancesUSD 38bn
- Repair of furniture, furnishings and floor coveringsUSD 7bn
Furniture and furnishings
USD 842bn · 26.4%
Non-durable household goods
USD 618bn · 19.4%
Major household appliances
USD 409bn · 12.8%
Domestic services and household services
USD 340bn · 10.7%
Household textiles
USD 282bn · 8.9%
Glassware, tableware and household utensils
USD 259bn · 8.1%
Small tools and miscellaneous accessories
USD 165bn · 5.2%
Carpets and other floor coverings
USD 96bn · 3.0%
Small electric appliances
USD 84bn · 2.6%
Major tools and equipment
USD 49bn · 1.5%
Repair of household appliances
USD 38bn · 1.2%
- Repair of furniture, furnishings and floor coveringsUSD 7bn
Five decisions a home goods team can settle with this data.
01
Market entry and prioritisation
The cities holding the most furnishings spending today are not the ones adding it fastest. Across the forty largest markets in the model the spread runs from 1.7% a year to 7.5%, which is the difference between a market that transforms by 2036 and one that barely moves. We rank every city on the spending that is forming rather than the spending already there.
02
Pricing and affordability
Spending on furnishings and household equipment by rich consumers compounds at 5.77% a year, against 0.96% for the poorest. A cheaper range can hold its volume and still be defending a shrinking share of the growth, because the growth is not sitting where the volume is. We map spending power against your own price range in every market you sell in.
03
Category and portfolio strategy
Inside the category, carpets and other floor coverings compounds at 4.71% a year while repair of furniture, furnishings and floor coverings manages 2.77%. Those are two different shelf decisions inside one category averaging 4.16%, and the average is what most portfolio reviews are still built on.
04
Segmentation and targeting
Spending on furnishings and household equipment by the over-65s compounds at 5.83% a year, against 3.06% for the under-15s. In New York City the over-65s already hold 18% of the category. A pipeline aimed at the wrong life stage is chasing the slower half of the market, and the gap widens every year to 2036.
05
Demand forecasting and sizing
The category adds $1.60 trillion between 2026 and 2036, and none of it arrives evenly. A capacity decision taken now rests on the market that will exist in ten years rather than the one visible today. We project every market and every year to 2050.
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