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Impact Projects

Partner Success Stories

At World Data Lab, we go beyond numbers, we provide L’Oréal with precise forecast data to drive strategic decision-making. Our proprietary consumer spending insights and demographic intelligence allow L’Oréal to anticipate market trends, adapt to consumer shifts, and plan for future growth with confidence. By delivering granular, data-driven forecasts, we empower one of the world's leading beauty brands to stay ahead in an evolving market.
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From Data to Action

Identifying age group opportunity

At World Data Lab, we helped L’Oréal identify untapped opportunities within the 60+ consumer segment through detailed forecast data and demographic insights. Our analysis revealed shifting beauty preferences, rising disposable income, and evolving consumer behaviours in this growing demographic. By highlighting these trends, we provided L’Oréal with the data needed to refine product positioning, tailor marketing strategies, and capture emerging demand in this influential market segment.

Our Approach: Transforming Data Into Growth

We track 4 billion consumers worldwide, breaking down income, spending habits, and demographics across 180+ countries and 6,000+ cities. Our proprietary models help brands identify:

✓  Emerging premium markets for beauty, fashion, and lifestyle
✓  Spending shifts in key regions like the U.S., China, and Europe
✓  Category-specific demand projections for strategic planning
From Data to Action

Identifying USA opportunity

The U.S. remains one of the most dynamic and competitive beauty markets in the world, with evolving consumer behaviors, regional demand shifts, and emerging growth segments. At World Data Lab, we provided L’Oréal with in-depth forecasting and consumer spending insights tailored to the U.S. market, helping to pinpoint new opportunities and optimize strategic decision-making.

Our analysis identified key trends shaping the beauty industry across different demographics, regions, and product categories. By leveraging this data, L’Oréal gained a deeper understanding of where to focus investment, how to refine product positioning, and the best strategies to engage diverse consumer segments. With real-time insights into market potential, L’Oréal continues to stay ahead of shifts in the U.S. beauty landscape, driving innovation and sustained growth.

Data within Gen Z

Gen Z is redefining the global consumer landscape, driving trends in beauty, fashion, and lifestyle with their unique spending habits, values, and digital influence. At World Data Lab, we track 4 billion consumers worldwide, providing brands with a deep understanding of how Gen Z spends, what influences their choices, and where the biggest opportunities lie.

Our proprietary models help brands identify:

✓  The rise of Gen Z as a key driver of premium beauty and fashion markets
✓  Shifting spending behaviors influenced by sustainability, social commerce, and digital trends
✓  Category-specific demand projections to align product innovation with Gen Z preferences

Download our How We Work deck