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The data and science to quantify your addressable market.

Unlock the Future of Consumer Spending. Get the most accurate, forward-looking data on global consumer trends, demographics, and spending — covering 99.5% of the world’s population across 184 countries.

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TRUSTED BY LEADING COMPANIES

How World Data Pro can help you

Globally harmonized

Globally Harmonized

Our data is consistent across
time and space
Granular

Granular Demographics

Gender, age, spending groups,
and subnational breakdowns
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Forward Looking

State of the art projections
through 2035
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Discover how spending groups distribution will change around the world

Track the evolution of consumer class distribution through 2035, by age, gender, and spending group

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Identify top market opportunities

Easily compare consumer groups between countries in order to identify and quantify your best opportunities and risks

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Planning and expansion

World Data Pro subnational spending models help you identify the most suitable locations for expansion

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World Data Pro

We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistence forecasts across demographics, countries, cities and generations up to 2035 and beyond.

✓  Total spending and category specific data
✓  Over 6,000 cities
✓  All age and generations
✓  All spending groups
✓  Through to 2035
STORIES TO INSPIRE

What our customers say about us

"World Data Lab's World Data Pro provides a single source of truth for the Global Middle Class"
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Asmita Dubey

Chief Digital & Marketing Officer
L'Oréal
"We have used World Data Lab's World Data Pro to better understand the obstacles and opportunities for the inclusive growth across Latin America"
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Jaana Remes

Economist & Partner
McKinsey Global Institute
"World Data Lab's World Data Pro has been instrumental to our new Strategy"
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Paul Finch

Marketing Director
Colgate

Try our Freemium platform

Uncover key insights to improve your business making decisions.

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