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Categories

A "world" consumer spends $7.4K USD per year—but how is that money distributed? With 220 spending categories, World Data Lab provides a detailed breakdown of where consumers allocate their budgets, from groceries and drinks to personal care, rent, and beyond. Explore the full picture of global spending trends.
Category Spending (4)
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Why Is Our Category Information So Valuable?

Knowing total consumption is interesting, but knowing categories, and how they break down demographically becomes actionable.
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How Our Clients Use Our Category Data

Our clients at World Data Lab utilize our category data to gain a deeper understanding of market trends, consumer behaviour, and competitive dynamics, enabling them to make strategic, data-driven decisions that drive growth and innovation in their respective industries.
Categories

What To Expect From Us

Download our category presentation to uncover key insights that can revolutionize your understanding and strategy in your market.

Download the Categories Deck

Uncover key insights to improve your business making decisions.