Categories
Every category of consumer spending
Total consumption tells you the size of a market. Category data tells you where the growth is coming from - across 12 top-level categories and 200+ sub-categories, broken down by age, income, gender and geography.
Global consumer spending
A "world" consumer spends USD 8,500 a year. But how is it distributed?
With 200+ spending categories, World Data Lab provides a detailed breakdown of where consumers allocate their budgets - from groceries and drinks to personal care, rent and beyond. Explore the full picture of global spending trends, projected through 2050.
12
Top-level categories
200+
Sub-categories
Why categories
National averages hide category disruption. Category data reveals it.
Every category is available with generation, income and geographic splits - with the same harmonised methodology across every market.
13 divisions, 2026 spending - hover a category to see what is inside
Food & Non-Alcoholic Beverages
USD 10.7T
Housing
USD 14.3T
Furnishing & Household Equipment
USD 3.1T
Health
USD 6.7T
Transport
USD 8.2T
Recreation & Culture
USD 4.6T
Financial Services
USD 6.9T
Miscellaneous Goods & Services
Need a custom category cut?
Our research team can build bespoke views on top of the platform for any category or sub-category.