1:00
FIFA World Cup Audience Unpacking Value & Consumer Opportunities
We're only 2 months out from the FIFA World Cup a highlight that three billion people will be watching around the world And today we're unpacking what that audience is actually worth and where the real consumer opportunities in sports and entertainment lie.
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1:00
World Cup Viewership & FIFA Revenue Growth Secrets Revealed
What's also fascinating when you look at this is you see these two billion viewers three billion viewers that have been relatively consistent over the last 10 years
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1:00
Top 5 Future Cities for Sports Growth by 2036
For these next let's say 4 to ten years if we're looking at 2030 to 2036 On the left we've got Mexico City There you've got the World Cup this year and also a growing middle class that's really ready for this expansion
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0:39
Sports Spending Growth North America & APAC's Future
Look at the growth still North America is the one that will account for approximately half of the entire sports spending growth in the next 4 years But I'd love for you to also take a look at APAC where right now they're gonna be accounting for a quarter around a quarter of the growth to 2030
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1:52
Sports & Entertainment Market Trillion Dollar Global Dominance
If you said $5 1000000000000 you are right on the nose and this is in terms of what individuals spend on sports and entertainment To give you a relative scale the entire world economy in terms of spending
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1:04
Unlock Sport's True Value Beyond the Ticket Buyer
What are we doing to capture that data recognizing that there is this spend propensity for want of a better expression So if I'm someone in that demographic that's spending that money that money is available for my wife who who might be interested in travel she might be interested in pets she might be interested in dining out
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0:51
Data Driven Decisions Accelerating Sponsorship Value
Where are we heading when it comes- to intelligence and data-driven decision-making I think that it really is the flywheel that can really accelerate the value that you can extract from sponsorship So I mean le- let's break that down in a little bit more detail
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0:32
Mobile Call Costs Plummet: From $1 to 10 Cents!
even when it landed in Mombasa they didn't believe it
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1:58
Cable Laid: How We Built the Impossible Underwater
the other process was too slow we decided to break off and tried to build the cable by ourselves which everybody laughed and said "Nobody can do it."
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1:45
India's Economic Growth: The Next Global Powerhouse?
The thing that I find is that India has the best conditions in some sense over the next 2 decades to get past the middle-income trap The best conditions in terms of demography in terms of its debt in the sense that it has relatively low private sector debt and relatively managings-- and relatively manageable public sector debt And then it has it has a structure
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1:25
Energy Prices: Will They Crash? Iran, Solar & Oil Explained
Assuming Iran would be a full participant again in global oil markets and together with innovations that are out there you know solar is now 2 3 cents kilowatt hour in Morocco and Mexico isn't there a scenario that energy prices could actually come down dramatically Hundred percent Because actually if you looked at energy prices before this conflict
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1:25
AI Revolution: Bridging Decades of Education & Health Gaps
The upside of that of AI for those things is massive I mean you worked in these countries like Kenya and so on If we continue to rely on the previous thing even if we put a huge effort we'll be able to sort of get decent quality education and health and so on in rural areas in these countries where more than half the people live only in maybe in one century you know And now we have a chance to do it in a decade So that's the potential of AI So our next World Development Report is actually on AI as you know And and we are trying to sort of make sure that it just doesn't only address these problems about about you know
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0:47
Oil Price Shock: What the News Isn't Telling You
2 weeks after the Iran war Do you have for the viewers any perspective on oil prices and the oil price shock
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2:03
EU's Secret to Turning Middle-Income Nations Rich
How is the turn occuring?
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0:31
India's Growth Potential: 7-8% This Decade?
over the next 2 decades it's gonna be at its what I would call its peak development potential So then the question is given these nice favorable fundamentals will India convert that into growth In the sense that can India grow at around 7 8 percent in this decade and then 6 7 percent in the next decade If it does that Wolfgang it would be an economy transformed
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25:00
Data Talks Podcast Ep 1 with Asmita Dubey
L’Oréal’s Chief Marketing & Digital Officer Asmita Dubey joins Wolfgang Fengler on Data Talks to unpack the “math & magic” of modern marketing, blending creativity and technology, the rise of beauty tech, and what Gen Z and Gen X really want.
Data Talks
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30:59
Data Talks Podcast Episode 2 The magic number 17 with Homi Kharas
In this special edition of Data Talks, Wolfgang Fengler sits down with his long-time friend and World Data Lab co-founder, Homi Kharas. Homi reflects on his 26 years at the World Bank, his role in shaping the UN’s Sustainable Development Goals, and the origins of the “data revolution.” Together, Wolfgang and Homi revisit the dinner-table conversations that sparked the creation of World Data Lab, explore why making everyone count matters, and unpack Homi’s influential research on the global middle class. Looking ahead, they discuss the megatrends of demography and technology, and how AI could transform development worldwide.
Data Talks
25:18
Data Talks Podcast - The 20 Trillion Price
In this episode of Data Talks, Wolfgang Fengler speaks with Marta Bowles, Chief Communications Officer at NIQ, about how high-quality data, and the AI built on top of it, is reshaping decisions for brands and retailers. Marta traces her path from CPG and direct selling to leading communications at a global consumer-intelligence company, reflecting on what’s changed (and what hasn’t) in the marriage of marketing, data, and technology.
Data Talks
30:17
Data Talks Podcast - Jesús Crespo Cuaresma - Data & Philosophy
Host Dr. Wolfgang Fengler speaks with Jesús Crespo Cuaresma, Head of the Department of Economics at the Vienna University of Economics and Business and a long-time collaborator of World Data Lab (WDL). They discuss Crespo’s journey into economics, the art and science of forecasting, and the future of socioeconomic modelling in an uncertain world.
Data Talks
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20:18
Don't Underestimate Africa with Michael Joseph
What happens when instinct meets innovation?In this episode, Data Talks host Wolfgang Fengler sits down with Michael Joseph💡 Hear how Safaricom grew from a $20 million startup to a multi-billion-dollar powerhouse — and why Michael believes “never underestimate Africa.”🎙️ Tune in for lessons on leadership, transformation, and the power of data from one of Africa’s most visionary business figures.
Data Talks
20:53
The Metrics of Peace
In this episode of Data Talks, World Data Lab CEO Wolfgang Fengler speaks with Steve Killelea, respected entrepreneur, philanthropist, and founder of the Global Peace Index.Steve shares his journey from building successful tech companies to dedicating his life to understanding and measuring peace. Together, they explore how data can quantify something as complex as peacefulness, what the Global Peace Index reveals about today’s conflicts, and how shifting global power, inequality, and technology will shape the future.An engaging discussion about the data behind peace, and what it tells us about the world we’re building next.
Data Talks
31:14
Closing the Data Divide
This episode of our podcast brings together Wolfgang Fengler and Shamina Singh for a powerful conversation on inclusion, data, and the rapidly changing digital-to-AI economy. Shamina shares the origin story of the Mastercard Center for Inclusive Growth, the shift from the analog world to a data-driven one, and why networks and access determine economic opportunity. Together, they explore the rising “data divide,” the role of AI in shaping the next decade, and how organizations can ensure technology serves people, not leaves them behind. The discussion spans financial inclusion, privacy, regulation, human-centered innovation, and the global middle-class transformation, all framed through real-world impact and shared values. It’s a thoughtful, energizing episode that captures the spirit of building a more inclusive and connected world.
Data Talks
30:01
It’s All About the Human Connections with Benedikt Höwedes
In this episode of Data Talks, we’re joined by Benedikt Höwedes, World Cup winner with Germany, former long-time captain of FC Schalke 04, and a leader shaped by elite football environments.Benedikt reflects on his journey from academy football to captaining his boyhood club, and on playing every minute of Germany’s 2014 World Cup triumph. The conversation explores how football has evolved, from physical demands and tactics to data, performance science, and the growing complexity of the modern game.At the heart of this episode is a clear message: despite analytics, technology, and commercial growth, football remains a human game. Leadership, trust, team culture, and connection still define success at the highest level.A thoughtful conversation at the intersection of data, performance, and the people behind the game.
Data Talks
32:41
How Data Changed the Climate Conversation
How did climate and nature move from the sidelines to the center of global economic decision-making—and what role did data play in that shift?In this episode of Data Talks, Wolfgang Fengler speaks with Sir Andrew Steer KCMG, PhD—former President & CEO of the Bezos Earth Fund (2021–2025), former President & CEO of the World Resources Institute, and now Professor in Practice at the London School of Economics’ Global School of Sustainability.Andrew reflects on key turning points in the evolution of environmental economics, including the rise of “natural capital” and the growing demand for evidence-based climate policy. The conversation explores today’s most important data innovations—from satellite and AI-enabled monitoring of forests and carbon stocks to the emerging ability to detect methane emissions from space—and why better measurement doesn’t automatically translate into better action.They close with a powerful set of numbers about biodiversity loss and the future of development, and what it will take to turn climate data into durable progress.
Data Talks
29:45
The Consumer is always King
What does it mean to lead consumer insight at one of the world’s largest FMCG companies?In this episode of Data Talks, Kirti Singh, Chief Insights Officer at Procter & Gamble, joins Wolfgang to discuss:100 years of consumer research at P&GHow analytics has evolved from paper surveys to AIWhy “Human + AI” is the future of insightThe balance between emerging markets and developed economiesHow P&G thinks about category growth, premiumization and scaleFrom emerging markets to digital transformation, this episode offers a masterclass in modern consumer strategy.
Data Talks
1:00
Africa Youth Employment Outlook 2026 Webinar
Join us for an insightful discussion in the Africa Youth Employment Outlook webinar, where we explore the critical challenges and opportunities facing Africa's youth labor market today. In this session led World Data Lab, you'll hear key findings from our flagship report and learn about Africa's rapidly growing youth population, projected to increase by 132 million in the next decade. Discover how over half of Africa's youth are currently employed, yet many face significant hurdles, including low-quality jobs and high rates of informal employment.
Impact Webinars
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1:00
WCO #9 Winning on the Global Stage
Join us for the ninth edition of the World Consumer Outlook, diving into the economic impact of sports and entertainment just two months before the FIFA World Cup. This session explores the substantial consumer opportunities within this global phenomenon.
Webinars
1:00
The Future On Tap Webinar
Unlock the future of the U.S. beverage alcohol market with our latest webinar featuring insights from NielsenIQ and World Data Lab. In this engaging session, we explore the "Future On Tap," a comprehensive guide to the generational trends shaping beverage alcohol buying behaviors. Our expert panel, including Kaleigh Theriault from NielsenIQ and analysts from World Data Lab, will delve into the nuances of consumer preferences, retail measurement, and market performance.
Webinars
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1:00
WCO 8: Reaching the The Next Billion Customers
In this insightful webinar from World Data Lab, co-founder Wolfgang Fengler and panelists Dr. Homi Kharas and Juan Caballero delve into the evolving landscape of global consumer markets. Explore how, despite current economic turbulence, trends indicate that by 2028, the world will reach a staggering five billion consumers, shaping brand strategies and market positioning.
Webinars
