Who is World Data Lab?
World Data Lab uses state-of-the-art data science methodologies to model and forecast consumer trends, category spending, demographic shifts, and cities.

How World Data Lab Can Help You
Global Data
Our data is consistent across time and space
Granular Demographics
Gender, age, spending groups, and subnational breakdowns
Forward Looking
State of the art projections through 2034
Our Values
Innovation
Embrace creativity and forward-thinking to inspire customers
Integrity
Operate with honesty, transparency, and ethical standards in all dealings
Empathy
Demonstrate compassionate and genuine desire to support each other
The World Data Lab Story
2014: The Journey Begins
2017: Debunking the Poverty Myth
2018: Expanding Horizons and Sharpening Focus
2022: Addressing the Data Desert
2023: Growth, Investment, and New Leadership
Today, WDL stands as a beacon in the global data landscape. With a new expansive office, a team of more than 50 dedicated professionals, and bolstered by a Series A investment from esteemed partners like Sparring Capital Partners, CHI Impact Capital, and Catagonia, WDL is poised for even greater achievements.