Identify where your consumers concentrate next.
The biggest city market is rarely the fastest one. Our analysis sizes the consumer class in 9,000+ cities, so you can rank, segment and time city markets on the spending that is forming rather than the spending already there.
Rank every city on earth on one model.
9,000+ cities across 190+ countries, each sized by its population, its consumer class and its spending, and each projected to 2050. Because every city is measured the same way, Lagos and Milan sit in one ranking without a caveat attached, and a shortlist built for one region still holds when you take it to the next.
25% of new urban consumers arrive in 58 cities.
Between now and 2040 the world’s cities add roughly 725 million people to the consumer class, and those arrivals are concentrated rather than spread. 58 cities take a quarter of them, 366 take half, and the remaining thousands share what is left. We can name the 58 that matter for your category and your price point today, years before the growth reaches anyone’s sales data.
In forty-two countries, one city is the market.
A national plan implies a national market, and for nearly half the countries the model covers there is no such thing. One city holds more than half the consumers, and the rest of the map is a rounding error against it. Getting that city wrong is not a shortfall, it is the whole entry.
We can time the rise of affluent cities.
73 cities are already there, 20 of them in the United States. Of the 43 that follow by 2040, more are Indian than American, Chinese and Turkish together, and the order they arrive in is the order a distribution plan has to be built in.
Read through our city product offering.
Every dataset behind this page, and the rest of what the model publishes at the level of a city rather than a country.
Cities
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