Communications

The global communications market is entering a new phase of expansion, shaped by rising incomes, rapid digital adoption, and the continued evolution of mobile ecosystems. By 2030, global spending in the category is projected to increase from $1.88 trillion in 2025 to $2.38 trillion, reflecting both the essential nature of connectivity and the growing stratification of devices and services worldwide.

Key Trends Shaping the Category

✓ A truly Global category: Spending on communications is set to rise by $500 billion over the next five years, driven by increased device penetration, higher data consumption, and the growing integration of digital services into everyday life.

✓ APAC as the Global Growth Engine: The Asia‑Pacific region remains the largest contributor to global communications spending and will continue to lead through 2030. Expanding middle‑income populations, rapid urbanisation, and strong digital infrastructure investment underpin the region’s dominance.

Younger, digitally native generations are accelerating demand for premium devices, faster connectivity, and integrated digital ecosystems. As their purchasing power grows, these consumers are reshaping the category through preferences for high‑spec smartphones, subscription‑based services, and seamless cross‑device experiences.

At the same time, the share of household spending devoted to communications varies significantly across regions. In emerging markets, rising incomes are enabling first‑time smartphone ownership and greater data usage. In mature economies, replacement cycles, premiumisation, and bundled digital services continue to drive value growth.

Understanding where, when, and how consumers are increasing their communications spending is essential for device manufacturers, telecom operators, and digital service providers navigating a rapidly evolving landscape.

World Data Lab’s models forecast market size, segment growth, and the evolution of consumer profiles across thousands of cities worldwide, helping stakeholders identify the most promising opportunities in a category defined by technological change and rising global connectivity.