The consumer data you trust, now with the comparisons and insights you need to make better decisions. Across 190+ countries, 9,000+ cities and 200+ categories, projected through 2050.
190+
Countries
9000+
Cities
200+
Categories
100+
Demographic breaks
2050
Projections through
One methodology, every market
One consistent methodology covering 99.5% of the world population. Compare any market to any other with confidence.
Gender, age, generations, income tiers and subnational breakdowns. From countries to cities to neighbourhoods.
Peer-reviewed projections through 2050, refreshed 4x per year to reflect the latest economic reality.
Built for teams who need to move fast
World Data Intelligence is used by teams at Uber, Coca-Cola and Colgate-Palmolive to size markets, benchmark portfolios and validate strategy with independent, forward-looking data.
Go beyond country-level data
National averages hide the growth. See consumer spending, income and demographic projections for 9,000+ cities, with the same harmonised methodology across every one.
City comparison
/spending/total/city · 2036
Compare markets side by side
Pick 3 countries, 12 cities and a category. See projections side by side, with generation and income splits, in one screen.
How our clients use World Data Intelligence
Banks
EBANX
The Brazil-based payment processor needed reliable market sizing to expand into Africa, India and Southeast Asia. We provided tailored consumer spending projections that helped EBANX build a 5-10-year expansion roadmap, close data gaps in African markets and prioritise growth with independent evidence.
Read case studiesBeauty
Global beauty brand
A global beauty brand needed granular forecasts to navigate evolving beauty consumers across demographics and regions. Our data across 190+ countries and 9,000+ cities surfaced opportunities in the 60+ demographic, Gen Z globally and the U.S. market - refining product positioning and marketing strategy in a fast-moving category.
Read case studiesTestimonials
Strategy leaders at EBANX, Colgate and a global beauty brand on why they rely on World Data Intelligence.
"World Data Lab provides a single source of truth for the global middle class."
Asmita Dubey
Chief Digital and Marketing Officer · L'Oreal
WORLD DATA INTELLIGENCE
01
World Data Intelligence is the evolution of our platform. Both platforms remain available during the transition so you can choose what fits your workflow.
02
LLM & AI insights, client data integration, dynamic forecasting, forecast decomposition and additional KPIs.
03
Exclusively accredited sources - the World Bank, UN, IMF, OECD, IIASA and EUROSTAT - modelled and harmonised in-house.
Everything strategy teams need
Get access to 190+ countries, 9,000+ cities and 200+ categories - through 2050.
