The Complete
Consumer Intelligence
Platform

The consumer data you trust, now with the comparisons
and insights you need to make better decisions.

World Data Intelligence

Compare markets.
Explore cities.
Understand context.

The consumer data you trust, now with the comparisons
and insights you need to make better decisions.

World Data Intelligence
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Contextualize Every Data Point

Every data point can be viewed in context. Compare it to regional peers, historical trends, and global benchmarks instantly.

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Explore Categories in Cities

Go beyond country-level data. See spending patterns, demographics, and trends at the city level, including level 1 spending categories.

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Multi-Market
Comparison

Select multiple countries and cities at once. Compare spending patterns, demographic shifts, and growth trajectories across your entire market portfolio.

Why We Built
World Data Intelligence

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Our data has grown exponentially, with more categories, more cities, subnational detail, generation breakdowns, and deeper demographic segmentation than ever before.

World Data Intelligence delivers all of this, built on an entirely new technical foundation that allows us to keep adding the depth and detail you require.

✓  Enhanced Export Functionality
✓  Multi-market analysis
✓  Global Consistency
✓  Future-ready architecture
✓  Future Forecasts
World Data Intelligence

The Most Comprehensive
Consumer Data Platform

World Data Intelligence gives you a unified, trusted view of global consumer demand, past, present, and future.

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Globally
Harmonized

Our data is consistent across time and space. Compare any market to any other with confidence. Same methodology, same standards, globally.

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Granular
Demographics

Gender, age, spending groups, and subnational breakdowns. From countries to cities to neighborhoods, understand exactly who spends what.

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Forward
Looking

State-of-the-art projections through 2040. Peer-reviewed forecasting models with proven accuracy.

World Data Pro
+ Intelligence

✓  Same trusted data  ✓  New capabilities  ✓  Modern foundation.

World Data Intelligence represents the evolution of our platform, but both platforms will be available during the transition, so you can choose what works best for your workflow.

✓  LLM and AI Insights

✓  Client Data Integration

✓  Dynamic Forecasting

✓  Forecast decomposition

✓  Additional KPIs

Our data is exclusively gathered from accredited sources, such as the World Bank, UN, IMF, OECD, IIASA, and EUROSTAT.

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How our clients use
World Data Intelligence

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Banks

Brazil-based payment processor EBANX needed reliable, comprehensive data on consumer spending and market sizing to fuel their expansion into Africa, India, and Southeast Asia. As a startup, they struggled to find a unified source of truth for emerging markets.

World Data Lab provided tailored consumer spending projections and market analysis across their target regions, enabling EBANX to overcome data gaps that were hindering client confidence, particularly in African markets.

Through a strategic partnership that included webinars and customized research, WDL helped EBANX build a 5-10-year expansion roadmap, reach key decision-makers at 10-20 major companies, and establish data-driven prioritization for their next phase of growth across emerging markets.

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Beauty

As one of the world's leading beauty brands, L'Oréal needed granular, data-driven forecasts to navigate evolving consumer behaviors across diverse demographics and regions.

World Data Lab provided L'Oréal with proprietary consumer spending insights and demographic intelligence across 180+ countries and 6,000+ cities, helping to identify untapped opportunities in key segments. Our analysis revealed emerging potential in the 60+ demographic, showing shifting beauty preferences and rising disposable income, while pinpointing growth opportunities across the U.S. market and Gen Z consumers globally.

By delivering precise forecast data on income, spending habits, and category-specific demand, WDL empowered L'Oréal to refine product positioning, tailor marketing strategies, and plan for future growth with confidence in an increasingly competitive, fast-moving beauty landscape.

Testimonials

"What really impressed us was [World Data Lab’s] solid methodology and original data points. It’s not something we would find in another supplier. They provide a very unique analysis of potential target consumers and markets. They give us a lot of insight on what markets to prioritize and the most important business verticals."
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Estelita Hass

Maneger of Product Marketing
EBANX
"Provides a single source of truth for the Global Middle Class."
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Asmita Dubey

Chief Digital & Marketing Officer
L'Oréal
"It’s the strongest data about emerging markets that we have come across. Of course, I am a fan. Whenever we have data from WDL, it’s seen as reliable and trustworthy."
Estelita Hass - Testimonial slider

Estelita Hass

Maneger of Product Marketing
EBANX
"Has been instrumental to our new strategy."
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Paul Finch

Marketing Director
Colgate
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