Personal Care
Spending in 2026
$1.6tn
Spending in 2035
$2.5tn
Personal Care
Personal care has become one of the most dynamic areas of global consumer spending, shaped by rising incomes, shifting beauty standards, and expanding definitions of wellness. By 2035, global spending on personal care products and services is expected to reach $2.5 trillion, up from $1.55 trillion in 2025, reflecting both structural demand and the growing importance of self‑care across cultures and age groups.
Key Trends Shaping the Category
✓ A Strong Global Upswing: The category is set to add more than $400 billion in consumer spending over the next five years, driven by increased focus on health, grooming, beauty, and holistic wellbeing.
✓ APAC Remains the Powerhouse: The Asia‑Pacific region will continue to be the largest contributor to global personal care spending through 2030. Large populations, rising incomes, and deep cultural engagement with beauty and wellness underpin the region’s dominance, even as growth rates vary across other regions.
While younger consumers continue to influence trends through digital culture and rapid product adoption, unexpected growth among older age groups is reshaping the category. “Greying” populations in key markets are driving demand for advanced skincare, wellness services, and age‑inclusive beauty, signalling a broader shift toward longevity‑focused consumption.
Regional differences remain pronounced. Mature markets show strong demand for premium and specialised products, while emerging markets are experiencing rapid first‑time adoption as incomes rise and beauty routines become more sophisticated.
Understanding how personal care spending evolves across income tiers, age groups, and regions is essential for brands, retailers, and investors navigating a category defined by aspiration, wellness, and demographic transformation.
World Data Lab’s models forecast market size, segment growth, and the evolution of consumer profiles across thousands of cities worldwide, helping stakeholders identify the most promising opportunities in a sector where beauty, wellbeing, and affluence increasingly converge.
