Webinar deck
Beauty
in the Eyes of the
Spender
Decoding the Space between Mass Market and Luxury
Stop guessing who your premium beauty consumer is.
Everyone spends on beauty. But spending power divides consumers into two fundamentally different groups: those for whom the mass market is the only option, and those for whom it's a choice.
That distinction between core middle consumers and the affluent is what most beauty strategies get wrong. Affluent consumers have the capacity for luxury. Whether they use it on your brand is a different question entirely.
This webinar uses World Data Lab's global spending data to show where that affluent consumer actually lives, what they look like, and where the growth is coming from between now and 2030.
Covered in this webinar:
- How to measure consumer potential, not just what they're currently spending
- A data-backed view of where international expansion opportunity is real, and where it's being overestimated
- City-level and demographic breakdowns, by gender and ethnicity, showing how the identity of the luxury beauty consumer is shifting through 2030
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- 120 Million
- New affluent consumers entering the world by 2030, but whether they spend on luxury beauty is a choice, not a given
- $1556
- Average annual personal care spend for an affluent consumer, versus $117 for a core middle consumer. Same category, 13x the spend.
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World Data Intelligence
Redefining the Future
World Data Lab’s mission is to provide actionable insights into global demographic and economic trends. Generation Beta exemplifies a world that is smaller, more diverse, and increasingly centered around Africa and Asia.
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“Provides a single source of truth for the Global Middle Class.”
Asmita DubeyChief Digital & Marketing Officer