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We Quantify the Future

World Data Lab forecasts consumer trends at granular category level, broken down by actionable demographics utilizing a single, peer reviewed methodology for 180+ countries.

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World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.

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Spend Z

Gen Z’s spending power is expected to grow to $12T by 2030—this generation will have a significant influence on the products manufacturers and retailers sell in the near future, while emerging as a critical and largely untapped lever of growth.

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World Data Pro

We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistent forecasts across demographics, countries, cities and generations up to 2035 and beyond.

✓  Total spending and category specific data
✓  Over 6,000 cities
✓  All age and generations
✓  All spending groups
✓  Through to 2035