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We Quantify the Future

World Data Lab forecasts consumer trends at granular category level, broken down by actionable demographics utilizing a single, peer reviewed methodology for 180+ countries.   Our data is available sub-nationally and within 6k+ cities all forecast up to 2035 and beyond.

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World Data Pro

We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistence forecasts across demographics, countries, cities and generations up to 2035 and beyond.

  Total spending and category specific data
  Over 6,000 cities
  All age and generations
  All spending groups
  Through to 2035
 
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Join us for our latest Webinar: Spending in the City

Join us for an exclusive webinar on Spending in the City, where we explore the evolving landscape of urban consumption. Using World Data Lab’s advanced forecasting models, we’ll uncover key trends shaping consumer spending across major cities worldwide. From shifting demographics to economic forces driving urban markets, this session will provide valuable insights for businesses, investors, and policymakers looking to stay ahead.

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Unlock the Future of the $2.4 Trillion Electronics Market

Get exclusive access to World Data Lab's Electronics Industry Deck and uncover actionable insights into global electronics spending trends and market transformations over the next decade.

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We Are On A Mission To Make Everyone Count

We leverage advanced data science methodologies to model or create proprietary data trends from the macro to most granular level. Our IP, which has been peer-reviewed and published in nature provides the most credible, accurate and consistence projections across demographies, countries up to 2035.

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Discover how 'demographics are king' around the world

Track the evolution of the consumer class through 2035, by age, gender, generations and spending group

 

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World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.

How World Data Pro can help you

Granular Demographics (1)
CONSUMER SPENDING DATA
Demographics and generations
300+ Categories 
180+ Countries 
6000+ Cities
Global Data
GLOBALLY HARMONIZED
Consistent coverage of 99.5% of the world population all utilising one methodology and available within one product
 
Forward Looking
FORWARD LOOKING
Projections up to 2034
Updated 4x a year (minimum)
 
 

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