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Impact Projects

We Quantify the Future

World Data Lab forecasts consumer trends at granular category level, broken down by actionable demographics utilizing a single, peer reviewed methodology for 180+ countries.

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World Data Lab in Harvard Business Review

How Financial Inclusion and Health Can Move More People into the Middle Class

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The Future of Homecare: $618 Billion in Growth Globally by 2035 – Are You Ready?

The homecare market is poised for significant growth, with projections indicating over $600 billion in spending over the next decade.

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Spending in the City: Download the Insights

Access the key takeaways from the Spending in the City webinar, where we explored how 6,000 cities are shaping global consumer spending through 2030.

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World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.

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Spend Z

Gen Z’s spending power is expected to grow to $12T by 2030—this generation will have a significant influence on the products manufacturers and retailers sell in the near future, while emerging as a critical and largely untapped lever of growth.

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World Data Pro

We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistent forecasts across demographics, countries, cities and generations up to 2035 and beyond.

✓  Total spending and category specific data
✓  Over 6,000 cities
✓  All age and generations
✓  All spending groups
✓  Through to 2035

 
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World Consumer Outlook #7

Chief Economist Roundtable Forecasting in an Uncertain World

15th May 2025 - 10am EST / 4pm CET

What we will cover in the Webinar?
 
✓ Where the impact of global volatility is most deeply felt
 
✓ How consumer behaviour is evolving across income levels and generations
 
✓ What category trends will define the next decade

 

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Global Electronics

Unlock the Future of the $2.4 Trillion Electronics Market

Get exclusive access to World Data Lab's Electronics Industry Deck and uncover actionable insights into global electronics spending trends and market transformations over the next decade. 

 
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We Are On A Mission To Make Everyone Count

We leverage advanced data science methodologies to model or create proprietary data trends from the macro to most granular level. Our IP, which has been peer-reviewed and published in nature provides the most credible, accurate and consistence projections across demographies, countries up to 2035. 

 
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Discover how 'demographics are king' around the world

Track the evolution of the consumer class through 2035, by age, gender, generations and spending group. 

 
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World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.

How World Data Pro can help you

Granular
CONSUMER SPENDING DATA
Demographics and generations
300+ Categories 
180+ Countries 
6000+ Cities
Globally harmonized
GLOBALLY HARMONIZED
Consistent coverage of 99.5% of the world population all utilising one methodology and available within one product
 
Forward looking
FORWARD LOOKING
Projections up to 2034
Updated 4x a year (minimum)
 
 
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