Every geography
Where
- Countries
- 194
- States and provinces
- first level
- Cities
- 9,400+
- Urban and rural
- full coverage
World Data Lab
The consumer of 2036 is knowable today.
We forecast consumer spending and demography for 194 countries and 9,400+ cities, every year to 2050 for countries and to 2040 for cities.
At the 2026 pace, the world's consumers spend $2.25 million every second.
New Delhi
- Consumer class, 2026
- 26.8mn
- Consumer class, 2036
- 31.7mn
- Change by 2036
- +4.9mn
- Growth a year
- +1.7%
Consumer class: people spending $13.20 a day or more, in 2021 PPP dollars. Source: World Data Intelligence, 2026 city run. Explore city data
You can get insights like this from our demo.
194
Countries
9,400+
Cities
200+
Categories
100+
Demographic breaks
Trusted by the brands shaping global demand
Who buys what, where, and how much.
We model 99.5% of the world's population in one system, so any cut you pick adds up to the same total.
Every person
Who
- Headcount
- 8.2bn
- Ages
- single year
- Generations
- Alpha to Silent
- Households
- size and life stage
Every wallet
How much
- Consumer spending, 2026
- $70.9T
- Spending groups
- 5
- Price thresholds
- 100+
- Income and savings
- alongside spending
Every category
On what
- Wallet divisions
- 12
- Line items
- 200
- Deeper splits
- e.g. skincare
2000 to 2050, cities to 2040
When
- Forecasts
- annual
- Refresh
- four times a year
- Delivery
- platform, API and CSV
You get it in the platform, by API, as CSV or through our analysts. We refresh it four times a year.
Explore World Data IntelligenceUse the data the way your team works.
Work in the platform, take the data into your own systems, or bring us the question. Every number comes from the same model.
World Data Intelligence
Rank, filter and map any market, then export the view.
Explore World Data IntelligenceData and API
The full model in your own systems, so your forecasts, pricing and planning run on the same numbers.
See data coverageAdvisory
Bring us a growth question and our economists answer it with the model, from the analysis to the final deck.
Talk to Our TeamQuestions our clients answered.
All case studiesGlobal coffee chain
Where should we open our next stores?
We ranked cities on the consumers each one supports and found the cities with too few stores.
Read the caseStore and pricing figures simulated to protect client confidentiality.
Where our data gets cited.
“World Data Lab […] provides a single source of truth for the global middle class.”
Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal
Built on accredited sources, peer-reviewed in Nature
IMFUnited NationsWorld BankOECDEurostatUS BEAWorldPopPenn World TableUNU-WIDERGADM
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FAQ
Questions, answered
World Data Lab is a data company that provides consumer spending projections across 194 countries, 9,400+ cities and 200+ categories, with national forecasts to 2050 and city forecasts to 2040.
World Data Lab harmonises official government, UN and central bank statistics into a single global methodology covering 99.5% of the world population, and refreshes projections at least four times per year.
Global brands such as Coca-Cola, Colgate-Palmolive, Uber, EBANX and Mastercard Foundation use World Data Lab to size markets, prioritise cities and understand generational spending shifts.
World Data Lab publishes national consumer spending and demographic forecasts to 2050 and city forecasts to 2040, updated at least four times a year.
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Tell us the decision you are trying to make. We will show you what the next decade of consumer spending says about it.