We Quantify the Future

Compare markets. Explore cities. Understand context.

Consumer spending data for 180+ countries, 220 categories, and 7,000+ cities
broken down by age, income group, and generation, through 2040.

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World Data Intelligence provides the most accurate
and consistent intelligence on the future state of the
population, spending power, and consumer choices.

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Categories

With 220 spending categories, World Data Lab provides a detailed
breakdown of where consumers allocate their budgets, from
groceries and drinks to personal care, rent, and beyond.

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Impact

We develop datasets and tools that track SDGs in real-time: emissions, jobs, poverty,
hunger, water scarcity, and health. Combining new data sources with advanced data
modelling >methods, we help people and organisations make data-driven decisions
to solve the world’s biggest challenges.


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World Consumer Outlook

Get the latest consumer spending projections free. 180+ countries, 10-year outlook, broken down by generation and income group. on global consumer trends and demand shifts. 
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TRUSTED BY LEADING COMPANIES

How World Data Intelligence
Can Help You

Your complete consumer intelligence platform, it provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.

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Consumer
Spending Data
Demographics and Generations
400+ Categories
200+ Countries
Global Sub-National Data
7,000+ Cities
Household and Individual Data
Multi-market Comparisons
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Globally
Harmonised

Consistent coverage of 99.5% of the world population all utilising one methodology and available within one product

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Forward
Looking
Projections through 2040
Updated 4x a year (minimum)

Why We Built

World Data Intelligence

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We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistent forecasts across demographics, countries, cities and generations up to 2040 and beyond.

World Data Intelligence is our newest evolution, built because our data has grown exponentially, with more categories, more cities, subnational detail, generation breakdowns, and deeper demographic segmentation than ever before.

✓  Total spending and category specific data
✓  Over 7,000 cities
✓  All ages and generations
✓  All spending groups
✓  Through to 2040
World Data Intelligence
WORLD DATA LAB

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INSIGHTS THAT DRIVE DECISION

Our Insights in Action

The Economist

World Data Lab featured in the Economist
What is covered in the blog:

✓  Global consumption inequality has more than halved since 2000

✓  Rising spending in emerging economies is driving convergence

✓  Consumption inequality is narrowing globally

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World Consumer Outlook #9

The hidden economics of events, entertainment, and sports

What we will cover in the Webinar:

✓  A $1T+ economic engine hiding in plain sight

✓  How World Data Lab data across 183 countries reveals the true consumer impact of events

✓  What brands, investors, and cities need to know to make data-driven choices

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Future on Tap Webinar

A Guide to the Generational Journey of U.S Beverage Alcohol Buyers

What we covered in the Webinar:

✓  The U.S. Beverage Alcohol market in a global and demographic context

✓  The growing generational divide in alcohol purchasing behavior

✓  Why Gen Z (21+) represents the most critical long-term growth variable

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World Consumer Outlook #8

 "Reaching the Next Billion Customers"

What we covered in the Webinar:

✓  Tech equipment and streaming trends

✓  High-growth sectors and regions poised for unprecedented expansion

✓  Strategic insights for capturing emerging market opportunities

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Top 10 insights

What we learned in the last year

In the deck:

✓  Major Trends: Uncover the global shifts happening this year

✓  Consumer Insights: Explore how behaviors and preferences are evolving

✓  Actionable Data: Gain key foresights to drive smarter strategies and decisions

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Premium Cars

Consumer Spending Outlook

In this deck:

✓  Which markets will capture the €800B growth in affluent automotive spending by 2035?

✓  How is Asia's premium car opportunity shifting?

✓  Where should premium brands focus?

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Gen X Report

How Generation X is quietly driving trillions in consumer spending

What we will cover in the Report:
✓  This report is a global analysis of Gen X consumer behavior and spending trends, based on proprietary NIQ and World Data Lab data

✓  Sign up below to be notified when our newest generational spending report launches in July

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Unlock the Future of the $2.4 Trillion Electronics Market

Get exclusive access to World Data Lab's Electronics Industry Deck and uncover actionable insights into global electronics spending trends and market transformations over the next decade

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World Consumer Outlook #7

How Generation X is quietly driving trillions in consumer spending

What we covered in the Webinar:
✓  Where the impact of global volatility is most deeply felt
✓  How consumer behaviour is evolving across income levels and generations

✓  What category trends will define the next decade

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Discover How "Demographics are King" around the World

Track the evolution of the consumer class through 2035, by age, gender, generations and spending group

WE ARE ON A MISSION TO

Make Everyone Count

STORIES TO INSPIRE

What our customers say about us

"World Data Lab's World Data Pro provides a single source of truth for the Global Middle Class"
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Asmita Dubey

Chief Digital & Marketing Officer
L'Oréal
"It’s the strongest data about emerging markets that we have come across. Of course, I am a fan. Whenever we have data from WDL, it’s seen as reliable and trustworthy."
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Estelita Hass

Product Marketing
Ebanx
"World Data Lab's World Data Pro has been instrumental to our new Strategy"
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Paul Finch

Marketing Director
Colgate
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400+

Categories

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180+

Countries

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6000+

Cities

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100+

Demographic Breaks

WHAT WE DO

Use Cases

Beauty

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Challenge

A global cosmetics company sought data on emerging markets. Although they had abundant information on Europe and the United States, they lacked accurate methods for estimating the size and potential of emerging markets.

They had always seen their target market as the mid-middle class ($20+/day).

Solution test

Solution

The company approached World Data Lab for data on current and future market dynamics to stay ahead in the beauty industry. 

World Data Lab found that beauty consumption actually increases among the lower middle class ($12+/day).

Business impact

Result

The beauty company adjusted its strategy to include the lower-middle-class segment.

They have experienced tangible results in product innovation, marketing effectiveness, and overall sales growth. 

Recent Blogs

    FAQs

    World Data Lab (WDL) is a data enterprise that specializes in producing consistent and credible estimates for global spending and demographics.

    Their flagship platform, World Data Pro, provides forward-looking insights into consumer trends, category spending, demographic shifts, and urbanization patterns across 180+ countries and over 6,000 cities. WDL's data-driven solutions assist businesses and policymakers in making informed decisions for future growth.

    WDL employs advanced data science methodologies to model and forecast global trends. Their proprietary models have been peer-reviewed and published in Nature, ensuring credibility and accuracy.

    By leveraging a combination of new data sources and rigorous modelling techniques, WDL provides consistent forecasts across demographics, countries, cities, and generations up to 2035 and beyond.

    World Data Lab’s data is trusted by governments, development agencies, multinational corporations, and media outlets around the world.

    FAQs - Homepage