We Quantify the Future · 190+ countries · Through 2050
Compare markets. Explore cities. Understand context.
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Trusted by global brands
How we work
Every consumer, every market, every year
One model, built on what people actually spend rather than what they say. It covers 100% of consumer spending and resolves it down to the individual level, so any market, segment or category can be compared on the same terms.
- Who they are: age, gender, income and 100+ demographic breaks
- What they buy: 200+ spending categories, from food to finance
- Where and when: 190+ countries, 9,000+ cities, back to 2000 and out to 2050
Who
8.1bn
people, individually modelled
What
200+
spending categories
Where
9,000+
cities, 190+ countries
When
2000–2050
one consistent time series
Sample query
Personal Care Spending, Brazil, 2036
$149.5bn
Spending
226.1mn
People
+5.91%
Growth
$661.4 annual spending per capita, up from $392.3 in 2026
Top cities, total spending 2036
- Sao Paulo$402.3bn+5.04%
- Rio de Janeiro$131.5bn+4.90%
- Brasilia$63.8bn+5.84%
OUR PLATFORM
World Data Intelligence
One platform to compare markets, explore cities, and project categories, with the granularity strategy teams actually need.
- Total spending and category-specific data
- Over 9,000 cities
- All ages and generations
- All spending groups
- Through to 2050
190+
Countries
9000+
Cities
200+
Categories
100+
Demographic breaks
2050
Projections through
Every category.
Food & Non-Alcoholic Beverages
USD 10.7T
Bread & cerealMeatSeafoodDairyOils & fatsFruitVegetablesConfectioneryOther food productsCoffee & teaSoft drinks
Alcohol & Tobacco
USD 1.8T
SpiritsWineBeerTobacco
Housing
USD 14.3T
RentsMaintenance materialsMaintenance servicesWaterRefuseSewageOther supplyElectricityGasLiquid fuelSolid fuelOther energy
Clothing & Footwear
USD 2.8T
Clothing materialsClothesAccessoriesClothing repairShoesShoe repair
Furnishing & Household Equipment
USD 3.1T
FurnitureCarpetsFurniture repairTextilesMajor appliancesSmall appliancesAppliance repairDishesTablewareHousehold toolsHousehold non-durablesHousehold services
Health
USD 6.7T
MedicinesMedical productsMedical equipmentMedical servicesDentalParamedicalHospital services
Transport
USD 8.2T
CarsMotorcyclesBicyclesPartsFuelMaintenanceServicesRailway travelRoad travelAir travelWater travelOther travel
Communications
USD 2.0T
PostalPhone equipmentPhone services
Recreation & Culture
USD 4.6T
AV durablesCamerasComputersRecording mediaRecreational repairOutdoor durablesIndoor durablesDurable repairGames & toysSporting equipmentGardeningPetsVetsSports servicesCultural servicesGames of chanceBooksNewspapersOther printStationeryPackage holidays
Education
USD 1.8T
PrimarySecondaryUniversityAdult education
Restaurants & Hotels
USD 5.2T
RestaurantsFast foodCanteensAccommodation
Miscellaneous Goods & Services
Social protectionLife insuranceHome insuranceHealth insuranceTravel insuranceOther insuranceFinancial servicesOther services
Customer story
Beauty, sized properly
A global cosmetics leader was underestimating the lower-middle-class beauty segment across emerging markets.
See more case studiesChallenge
The strategy team was sizing beauty demand from national averages, missing sub-national opportunity.
Solution
World Data Lab provided city-level spending across 200+ categories and 4 income tiers.
Result
A repositioned portfolio unlocked a USD 1.4B lower-middle-class segment across LatAm and Asia.
"World Data Lab provides a single source of truth for the global middle class. "
Asmita Dubey
Chief Digital and Marketing Officer, L'Oreal
FAQ
Questions, answered
World Data Lab is a data company that provides consumer spending projections across 190+ countries, 9,000+ cities and 200+ categories, forecasting demographics and spending patterns through 2050.
World Data Lab harmonises official government, UN and central bank statistics into a single global methodology covering 99.5% of the world population, and refreshes projections at least four times per year.
Global brands such as Coca-Cola, Colgate-Palmolive, Uber, EBANX and Mastercard Foundation use World Data Lab to size markets, prioritise cities and understand generational spending shifts.
World Data Lab publishes consumer spending and demographic projections through 2050, updated at least four times a year.
Reports & webinars
Featured reports and webinars
From the blog
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Discover the future with data
Get consumer spending projections across 190+ countries, 9,000+ cities and 200+ categories - through 2050.