
We Quantify the Future
World Data Lab forecasts consumer trends at granular category level, broken down by actionable demographics utilizing a single, peer reviewed methodology for 180+ countries.
Explore World Data Pro with a free trial
World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.
Spend Z
Gen Z’s spending power is expected to grow to $12T by 2030—this generation will have a significant influence on the products manufacturers and retailers sell in the near future, while emerging as a critical and largely untapped lever of growth.
Trusted by leading companies

World Data Pro
We leverage advanced data science methodologies to model and create proprietary data from the macro to the most granular level. Our IP, which has been peer-reviewed in Nature, provides the most credible, accurate and consistent forecasts across demographics, countries, cities and generations up to 2035 and beyond.
✓ Total spending and category specific data
✓ Over 6,000 cities
✓ All age and generations
✓ All spending groups
✓ Through to 2035
World Consumer Outlook #7
Chief Economist Roundtable Forecasting in an Uncertain World


Unlock the Future of the $2.4 Trillion Electronics Market
Get exclusive access to World Data Lab's Electronics Industry Deck and uncover actionable insights into global electronics spending trends and market transformations over the next decade.
We Are On A Mission To Make Everyone Count
We leverage advanced data science methodologies to model or create proprietary data trends from the macro to most granular level. Our IP, which has been peer-reviewed and published in nature provides the most credible, accurate and consistence projections across demographies, countries up to 2035.
Discover how 'demographics are king' around the world
Track the evolution of the consumer class through 2035, by age, gender, generations and spending group.
World Data Pro provides the most accurate and consistent intelligence on the future state of the population, spending power, and consumer choices.