The stakes
Retail has taken about 35% of what people spend for twenty years. The share holds. The amount behind it grows from $25 trillion to $40 trillion by 2036.
Past webinar · Deck available
The Future of
Retail
Navigating Macro Change
& City Growth
Where the next $15 trillion is spent, and who spends it.
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$25tn
world retail spending today
$40tn
by 2036, growing 4.8% a year
9,000+
cities modelled, plus sub-city detail
Aligning with broad shifts, executing with precision.
The problem
A national growth rate is an average. Cities inside the same country move at different rates, and so do categories. The country number tells you the market is growing without telling you where to put the capital.
The cost
Missing the specific pockets of opportunity
The method
World Data Lab's city-level (and sub-city) modelling of 9,000+ cities allows us to pinpoint where specific types of spending will take off over the next 10+ years.
You'll know where the $15 trillion lands and who spends it.
- Categories
Which of the eight retail categories grow faster than the market to 2036. Three of them do: pharmacy, personal care and groceries.
- Cities
How the $15 trillion splits across cities rather than countries.
- Your plan
Where your own footprint or category plan sits against both.
Speakers
Who's on the call.
Special guest
Henry Armour
Chairman Emeritus and CEO International of NACS
SPEAKER
Wolfgang Fengler
CEO, World Data Lab
MODERATOR
Reshma Sheoraj
SVP Strategic Engagements, World Data Lab
SPEAKER
Thomas Bauer
GM Private, CCO, World Data Lab
“Retailers' future depends not only on what happens in their stores and online, but on the consumer spending shifts happening outside their doors.”
“The next decade of retail growth won't be won by country. It will be won by city — and increasingly, by neighbourhood.”
Who Should Attend
Retail strategy & corporate development
Network planning, real estate & expansion
Category, brand & consumer insight teams
Investors and advisors covering consumer markets
Webinar deck available
Download the deck.
Get the full presentation slides from the session, including every chart and the city-level breakdowns behind the $15 trillion outlook.
Webinar deck
Download the deck
Enter your details to download the full presentation slides.
World Data Lab may contact you about this webinar and related insights.