The shifts
Four macro forces are redrawing where consumer demand sits over the next decade.
- Emerging-market growth
- Ageing populations in key regions
- Changing household size and income structure
- Spending polarization

Navigating Macro Change
& City Growth
The shifts reshaping consumer spending, and the city-level method that turns them into decisions you can actually fund.
Takes about 20 seconds.
World Data Lab may contact you about this webinar. Registration and joining links are handled by external providers.
cities modelled, plus sub-city detail
years of spending outlook, by category
minutes, including live Q&A
Four macro forces are redrawing where consumer demand sits over the next decade.
National and regional strategies are directionally right, but too imprecise to guide real capital and category decisions.
Missing the specific pockets of opportunity
World Data Lab's city-level (and sub-city) modelling of 9,000+ cities allows us to pinpoint where specific types of spending will take off over the next 10+ years.
Includes 2 live city cases
The same country-level trend can mean a decade of category growth in one metro and flat demand in the next. The webinar shows how that resolution changes the decision.
Directionally right. Spread too thin to fund.
Specific places, specific categories, specific years.

Chairman Emeritus and CEO International of NACS

CEO, World Data Lab

SVP Strategic Engagements, World Data Lab

GM Private, CCO, World Data Lab
“Retailers' future depends not only on what happens in their stores and online, but on the consumer spending shifts happening outside their doors.”
“The next decade of retail growth won't be won by country. It will be won by city — and increasingly, by neighbourhood.”

Free to attend.
Takes about 20 seconds.
World Data Lab may contact you about this webinar. Registration and joining links are handled by external providers.