World Data Lab
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48 countries

out of 211 member associations

27% of the world's population

2.2 billion people out of 8.2 billion 

65% of global spending

$46 trillion in spending (nominal usd) of $71 trillion 
TRUSTED BY LEADING COMPANIES

Why We Built
World Data Intelligence

WDI Browser 2

Our data has grown exponentially, with more categories, more cities, subnational detail, generation breakdowns, and deeper demographic segmentation than ever before.

World Data Intelligence delivers all of this, built on an entirely new technical foundation that allows us to keep adding the depth and detail you require.

✓  Enhanced Export Functionality
✓  Multi-market analysis
✓  Global Consistency
✓  Future-ready architecture
✓  Future Forecasts
World Data Intelligence