Spending in 2026
$3.2tn
Spending in 2035
$4.7tn
Household
The household sector is one of the most dynamic areas of consumer spending, spanning everything from homecare and cleaning products to appliances, furnishings, and day-to-day non-durable goods. With evolving lifestyles, demographic shifts, and regional consumption trends, understanding this category is essential for brands seeking growth.
Market Growth & Opportunities
Global household spending continues to expand steadily. Between now and 2034, homecare alone is projected to grow from $737 billion to $1.1 trillion, representing a 4.5% annual growth rate. This growth is shaped by clear demographic and economic trends:
Middle-aged consumers are expected to drive more than 40% of category expansion.
Affluent households (spending $80+ per day) will account for nearly three-quarters of overall growth.
Our data highlights strong demand patterns among both older adults (45–65) and seniors (65+). In fact, these segments in North America and Asia are among the top drivers of non-durable household goods growth, representing billions in new market value by 2034.
Understanding the interplay between age, income, and household consumption allows companies to design strategies that target the right consumers at the right time.
While global leaders like North America and Western Europe remain key, the fastest-growing household markets are emerging in Asia, the Middle East, and Africa. Cities such as Gusau (Nigeria), Gitega (Burundi), and Rudauli (India) are showing annual spending growth rates above 20%, reflecting how urbanization and rising incomes fuel new demand.
