What we hold for China.

• Cities

  1753 named on this page

  Each modelled in its own right rather than as a share of the country.

• Regions

  31 of them

  The country's first administrative level, so a plan can be cut the way the market is actually managed.

• Consumer spending

  every year from 2000 to 2050

  What the people who live there spend, in total and per person.

• Population and the consumer class

  the whole population

  How many live there and how many have crossed into the consumer class.

• Spending groups

  five levels of daily spending

  The count of people at each level, so a price point can be sized rather than guessed.

• Spending categories

  more than 200

  From food and housing through to beauty and financial services.

• Age and generation

  by band and by cohort

  The same spending split by how old the buyer is.

• Households

  homes, not only people

  How many homes there are, and what a home spends rather than a person.

This page states coverage, not figures. The numbers themselves are delivered under licence, as a data feed or inside the platform. Tell us the market and the category and we will show you what the model holds.