Identify your next Asia-Pacific market.
The region that emptied the bottom of the spending ladder is now the largest consumer market on earth. Our analysis sizes spending across 45 countries and 5,074 cities, so you can rank, segment and time markets on spending power rather than headcount.
Over half the world's modelled cities are in Asia-Pacific.
Each one carries its own population, consumer class and spending to 2040.
China handed the growth to India.
Jakarta leads on money, Dhaka on people.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down Asia-Pacific spending into subcategories.
What we hold on Asia-Pacific.
Every dataset behind this page, and the rest of what the model publishes for the region.
Asia-Pacific
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