The New Global Consumer

The biggest socio-economic shift of the next 10 years

World Data Lab converts global demographic and economic data into clear, actionable market forecasts.

Why download the deck

• Middle-class surge. Another 1.1 billion people will cross the US $12-a-day threshold by 2035, cementing a 5.2 billion-strong consumer class.

• Southeast Asia's moment. Jakarta, Bangkok and Manila all rank in the world's top-10 cities for new middle-class entrants, putting ASEAN on every growth map.

• Gen Z takeover. With 2 billion members globally, Gen Z is set to drive the first wave of consumer demand not dominated by the West.