Originally published on Business Day on November 21, 2025. Africa is entering a defining decade for its youth. According to World Data Lab, between 2020 and 2030 the continent’s ...
We recently sat down with World Data Lab CEO Wolfgang Fengler to discuss the company's 10-year milestone, emerging trends in global data, and what's on the horizon. What moments ...
Key Insights: 50%+ of the world lives in households of 5+ people (and this share is growing) 83% of low-income people live in 5+ person households vs. just 26% of high-income ...
In the latest episode of Data Talks, Wolfgang Fengler sat down with Asmita Dubey, Chief Marketing & Digital Officer at L’Oréal and one of the world’s most celebrated ...
Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure ...
The global consumer class continues to grow despite turbulence, with over 100 million people expected to join in 2025. Three economic scenarios from the seventh edition of the ...
When we think of small businesses, we often think local, a favorite corner store, a trusted tradesperson, or the indie café that knows your order by heart. But the story of small ...
Following the recent NIQ C360 conference, World Data Lab CEO Wolfgang Fengler shared his insights on the event’s key themes, emerging consumer trends, and the implications for the ...
From an interview with Wolfgang Fengler, CEO World Data Lab Over the past two quarters, you’ve been everywhere, events, seminars, boardrooms. What’s the single lesson that’s stuck ...
Discover how the global middle class is reshaping economies and driving demand over the next decade. The Unstoppable Momentum of the Global Middle Class The expansion of the ...
