Identify your next North American market.
North America holds the largest consumer wallet on earth and the slowest growing affluent population of any major region. Our analysis sizes spending across 2 countries and 396 cities, so you can rank, segment and time markets on spending power rather than headcount.
Every North American city, on one model.
Each one carries its own population, affluent population and spending to 2040.
We identify category shifts in the North American wallet.
We rank city opportunities based on spending growth and entry into the consumer class.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down North American spending into subcategories.
Read through our North America product offering.
Every dataset behind this page, and the rest of what the model publishes for the region.
North America
Download our North America deck.
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