Identify your next Middle Eastern market.
The Middle East is the fastest growing consumer market of its size and the only one where more people sit below the line than in 2000. Our analysis sizes spending across 18 countries and 431 cities, so you can rank, segment and time markets on spending power rather than headcount.
Every Middle Eastern city, on one model.
Each one carries its own population, consumer class and spending to 2040.
The Middle East has no middle.
Istanbul leads on money, Baghdad on people.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down Middle Eastern spending into subcategories.
What we hold on Middle East.
Every dataset behind this page, and the rest of what the model publishes for the region.
Middle East
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