Identify your next European market.
Europe is not a mature market that has stopped moving. Its affluent population nearly doubles between now and 2050. Our analysis sizes spending across 41 countries and 1,145 cities, so you can rank, segment and time markets on spending power rather than headcount.
Every European city, on one model.
Each one carries its own population, affluent population and spending to 2040.
Europe’s over-60s outspent its under-30s in 2016.
London adds more spending than Paris and Madrid combined.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down European spending into subcategories.
What we hold on Europe.
Every dataset behind this page, and the rest of what the model publishes for the region.
Europe
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