Insights Lead · World Data Lab
Marco Fengler is insights lead at World Data Lab, where he works on generational and urban consumer analysis. He is a data analyst contributor to the World Economic Forum.
In the media
On the blog
February 2025
Gen Beta, born between 2025 and 2038, will be the most urbanised generation ever and will make up 18% of the world population by 2050. By Juan Caballero and Marco Fengler.
June 2024
The economic power of megacities is in slow decline, with smaller cities picking up the pace of consumer growth. By Matthew Cooper and Marco Fengler.
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