External
July 2025
How the consumer class continues to rise, against the odds
Despite turbulence, the global consumer class keeps growing and has passed 4 billion people. By Juan Caballero and Ana Sampaio.
Juan Caballero & Ana SampaioRead
Authors
Juan Caballero
VP Insight & Data · World Data Lab
Juan Caballero is the head of insights and analytics at World Data Lab. He is an economist and holds a master's degree from the University of Cambridge. Juan is also an external professor of Data Science and Machine Learning at the Vienna University of Economics and Business.
In the media
Published elsewhere
On the blog
Articles by Juan
External
February 2025
How Gen Beta will fit into and redefine tomorrow's world
Gen Beta, born between 2025 and 2038, will be the most urbanised generation ever and will make up 18% of the world population by 2050. By Juan Caballero and Marco Fengler.
Juan Caballero & Marco FenglerRead
External
July 2023
How the world consumer class will grow from 4 billion to 5 billion people by 2031
The world reached 4 billion consumers in June 2023, with Asia contributing most of the next billion. By Wolfgang Fengler, Homi Kharas, Juan Caballero, and Luis Simoes.
Dr. Wolfgang Fengler & Dr. Homi Kharas & Juan CaballeroRead
External
June 2022
Asia's tipping point in the consumer class
Asia's share of the global consumer class passed the halfway mark, with South Asia driving the next decade of growth. By Wolfgang Fengler, Homi Kharas, and Juan Caballero.
Dr. Wolfgang Fengler & Dr. Homi Kharas & Juan CaballeroRead
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