External
2026
Ageing consumers are reshaping the global economy
People aged 60+ account for $19 trillion of consumer spending in 2026, rising to $34 trillion by 2036. By Anna Kiknadze and Regan Leggett.
Anna Kiknadze & Regan LeggettRead
Authors
Anna Kiknadze
Thought Leadership Lead · World Data Lab
Anna Kiknadze is the thought leadership lead at World Data Lab. She holds a master's degree in Sociology from the University of Amsterdam, and a degree in Politics, Rights, and Development from New York University.
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Articles by Anna
BlogJul 01, 2026· 6 min read
The Silver Economy: A $19 Trillion Market Growing to $34 Trillion by 2036
Explore the silver economy, a $19 trillion market for consumers aged 60 and over, projected to reach $34 trillion by 2036. Discover key trends and insights.
Anna Kiknadze & Regan LeggettRead
ExternalFeb 11, 2026· 4 min read
India’s consumer growth is happening where you’re not looking
India is undergoing a massive urban shift, with 93% of consumer growth decentralizing. Nearly 500 consumer cities will emerge across the country as regional middle-class wealth expands. Smart businesses must look beyond major...
Anna KiknadzeRead
External
February 2026
India's consumer growth is happening where you're not looking
93% of India's consumer growth is decentralizing beyond major megacities, creating nearly 500 new consumer cities. By Anna Kiknadze.
Anna KiknadzeRead
BlogOct 21, 2025· 7 min read
CEO Blog:10 years of World Data Lab
We recently sat down with World Data Lab CEO Wolfgang Fengler to discuss the company's 10-year milestone, emerging trends in global data, and what's on the horizon.
Anna KiknadzeRead
External
October 2025
How individual households shape global economic development
Household economics and consumer behaviour at the level of individual families drive wider economic development. By Anna Kiknadze and Jonathan Haigh.
Anna KiknadzeRead
External
June 2023
Fighting poverty with synthetic data
How synthetic microdata can help policymakers target social programmes at a granular level while protecting privacy. By Jack Gisby, Anna Kiknadze, Isabell Roitner-Fransecky, and Thomas Mitterling.
Anna KiknadzeRead
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