Thought Leadership Lead · World Data Lab
Anna Kiknadze is the thought leadership lead at World Data Lab. She holds a master's degree in Sociology from the University of Amsterdam, and a degree in Politics, Rights, and Development from New York University.
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On the blog
BlogJul 01, 2026· 6 min read
Explore the silver economy, a $19 trillion market for consumers aged 60 and over, projected to reach $34 trillion by 2036. Discover key trends and insights.
ExternalFeb 11, 2026· 4 min read
India is undergoing a massive urban shift, with 93% of consumer growth decentralizing. Nearly 500 consumer cities will emerge across the country as regional middle-class wealth expands. Smart businesses must look beyond major...
2026
People aged 60+ account for $19 trillion of consumer spending in 2026, rising to $34 trillion by 2036. By Anna Kiknadze and Regan Leggett.
BlogOct 21, 2025· 7 min read
We recently sat down with World Data Lab CEO Wolfgang Fengler to discuss the company's 10-year milestone, emerging trends in global data, and what's on the horizon.
October 2025
Household economics and consumer behaviour at the level of individual families drive wider economic development. By Anna Kiknadze and Jonathan Haigh.
Access the full World Data Intelligence platform - consumer spending across 190+ countries, 9,000+ cities and 200+ categories through 2050.
