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July 2025
How the consumer class continues to rise, against the odds
Despite turbulence, the global consumer class keeps growing and has passed 4 billion people. By Juan Caballero and Ana Sampaio.
Juan Caballero & Ana SampaioRead
Authors
Ana Sampaio
Insights Analyst · World Data Lab
Ana Sampaio is an associate data scientist at World Data Lab. She holds a dual degree in Political Science & Economics and Information Communication Technology from the University of Kentucky.
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