Identify your next African market.
The country with the most people is not the country with the most spending. Our analysis sizes consumer spending across all 54 African countries and 1,555 cities, so you can rank, segment and time markets on spending power rather than headcount.
One in six of the world's modelled cities is African.
Each one carries its own population, consumer class and spending to 2040. Nigeria alone holds 273 of them, and Seychelles is the only country without one.
China and India left poverty behind. Africa has not.
Cairo leads, and below it the two lists diverge.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down African spending into subcategories.
What we hold on Africa.
Every dataset behind this page, and the rest of what the model publishes for the region.
Africa
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