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World Data Lab

The Future on Tap report is the product of a collaboration between NIQ and World Data Lab, two global leaders that combine a full view of consumer behavior with the world’s most ...

NIQ & WDL Insights

Africa’s youth population is often described in extremes: a booming youth population and low employment shares. But the latest Africa Youth Employment Outlook 2026, produced by ...

Ivy Nyayieka

Originally published on World Economic Forum. India is undergoing a massive urban shift, with 93% of consumer growth decentralizing. Nearly 500 consumer cities will emerge across ...

Anna Kiknadze

Rethinking Inequality Through Consumption Data A recent article published by The Economist highlighted a counterintuitive insight drawn from World Data Lab data: despite ...

Anna Kiknadze

AT FIRST GLANCE the global economy looks more uneven than ever: billionaires’ fortunes keep breaking records, asset prices have soared and voters across rich countries insist that ...

The Economist

The 2026 World Economic Forum Annual Meeting in Davos is now in full swing. One topic that is always high on the agenda is inequality. A tiny group of half a million ultra-high ...

Jesus Crespo Cuaresma, Homi Kharas and Sourav Suman

Originally published on Business Day on November 21, 2025. Africa is entering a defining decade for its youth. According to World Data Lab, between 2020 and 2030 the continent’s ...

Wolgang Fengler, Reshma Sheoraj, Haroon Bhorat

We recently sat down with World Data Lab CEO Wolfgang Fengler to discuss the company's 10-year milestone, emerging trends in global data, and what's on the horizon. What moments ...

Anna Kiknadze

Key Insights: 50%+ of the world lives in households of 5+ people (and this share is growing) 83% of low-income people live in 5+ person households vs. just 26% of high-income ...

World Data Lab