Identify your next Latin American market.
Two in three Latin Americans are already in the consumer class, and the rest are joining faster than the population is growing. Our analysis sizes spending across 34 countries and 960 cities, so you can rank, segment and time markets on spending power rather than headcount.
Every Latin American city, on one model.
Each one carries its own population, consumer class and spending to 2040.
The consumer class stops recruiting the young.
Mexico City leads on money, Lima on people.
Most consumer spending added
Most people added to the consumer class
Market entry into cities starts at the point of consumer affordability.
A category becomes affordable at a level of daily spending, and a city is a market for it only once enough people are above that level. The same five cities rank differently for each one.
We break down Latin American spending into subcategories.
What we hold on Latin America.
Every dataset behind this page, and the rest of what the model publishes for the region.
Latin America
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