Total and category spending
Total consumer spending and projections for 200+ categories, down to the line item.
World Data Intelligence
Size any market before you enter it.
Consumer spending and demographics for 194 countries and 9,400+ cities, every year from 2016 to 2036. Ranked, filtered, mapped and exported, on one method. Longer horizons are available on request.
194
Countries
9,400+
Cities
200+
Categories
100+
Demographic breaks
Built around real decisions
What it does for you.
Everything a strategy team needs to size, compare and prioritise markets, built around the questions we get asked.
9,400+ cities
Sub-national granularity on the same method as every country.
Every age, generation and income tier
Gender, single-year ages, generations and spending groups on the same numbers.
Multi-market comparisons
Three countries, twelve cities and a category, side by side in one view.
Refreshed 4x per year
Each refresh reruns the whole model, so a country and its cities move together.
99.5% of the world population
One consistent method, so any market compares to any other.
Inside the platform
See the tools before you try them.
Rank every market in one table.
Continents, countries or cities, ranked on spending, people or spending per person, for any year from 2016 to 2036. The reading of a country carries straight down to its cities.
- Top ten by continent, country or city
- People, spending and spending per person, each sortable
- One table for every level of geography
Built for teams who move fast
Strategy, insights and market-entry teams live in here.
World Data Intelligence is used by teams at Uber, Coca-Cola and Colgate-Palmolive to size markets, benchmark portfolios and validate strategy with independent, forward-looking data.
Start your free demoSize a new market before entering
Benchmark consumer spending across a country portfolio
Ensure global consistency across regional teams
Identify which income segments are driving category growth
Validate a go-to-market strategy with independent data
Prioritize city investment in emerging markets
City intelligence
National averages hide the growth.
Spending, income and demographic projections for 9,400+ cities to 2040, on the same method as every country.
Explore city dataIndia city comparison
Total consumer spending · 2026
New Delhi$142.4bn
Mumbai$80.4bn
Bengaluru$63.6bn
Hyderabad$55.6bn
Kolkata$48.8bn
Source: World Data Intelligence, 2026
You can get insights like this from our demo.
How clients use it
Three questions it has answered.
Find the cities with too few stores for their consumers
A global coffee chain ranked its cities on sales a store. The platform ranks them on the consumers each city adds.
Read the casePrice each market on what it can afford
One $2.99 subscription ran in five markets. The affordability cut says how many people in each can pay it, and the year that changes.
Read the caseGlobal middle class by generation, growth a year, 2026 to 2036.
Rank cohorts by what they will spend
A global oral care brand planned four cohorts on headcount. The generation and income splits show which cohort the category grows on.
Read the caseStore and pricing figures simulated to protect client confidentiality.
All case studiesTestimonials
What global brands say.
"World Data Lab […] provides a single source of truth for the global middle class."
AD
Asmita Dubey
Chief Digital and Marketing Officer · L'Oréal
Choose your access
Start free. Upgrade when you need more.
No card, no commitment
Free demo
- 5 countries (Nigeria, Germany, Mexico, India, United States)
- 5 cities (Lagos, Munich, Guadalajara, Bengaluru, Chicago)
- 2023 to 2026 (four years, observed and projected)
- 1 category (total consumer spending)
- 16 indicators (population, spending and income tiers)
- On-screen only (no export or API)
Licensed to your team for a year
Full platform
- 194 countries
- 9,400+ cities
- 2016 to 2036 (twenty-one years on one slider)
- 200+ categories (down to the line item)
- 20 indicators (spending, people, income, age, generation, gender)
- Export from any view
- API access
FAQ
Questions before a trial.
The full platform is licensed to a team for a year. The price depends on how many markets, cities and categories you need, so it starts with a conversation. The demo is free, with no card and no commitment.
Every table and map in the full platform exports. The API returns the same figures to your own systems. The demo is on-screen only.
The platform covers every year from 2016 to 2036. The model behind it runs from 2000 to 2050 for countries and to 2040 for cities, and the longer horizon is available in bespoke work.
Nominal dollars for the size of a market and purchasing-power dollars for a like-for-like comparison. Choose one in the filter line and every view redraws in it.
Four times a year. Each refresh reruns the whole model, so a country and its cities move together.
Accredited sources only: the World Bank, the United Nations, the IMF, the OECD, IIASA and Eurostat, modelled and harmonised in house.
World Data Intelligence is the evolution of our platform. Both remain available during the transition, so you can choose what fits your workflow.
AI insights, client data integration, dynamic forecasting, forecast decomposition and additional indicators.
Gefördert durch die Wirtschaftsagentur Wien. Ein Fonds der Stadt Wien
Ready to explore the data?
Try five countries and five cities free, or tell us the decision you are making and we will walk you through the full platform.