Restaurants & Hotels

Consumers spend $5.26 trillion on restaurants and hotels in 2026, which is 7.4% of all their spending. The market grows 5.40% a year in current dollars and reaches $8.90 trillion by 2036. Between those two years it adds $3.64 trillion.

The fastest-growing subcategory is restaurants and cafes at 5.54% a year and the slowest is canteens at 4.67%. The category as a whole grows 5.40% a year. The largest subcategory is also restaurants and cafes, at $4.26 trillion, with accommodation services next at $798bn.

New York City spends the most at $99bn a year, followed by Los Angeles at $83bn and San Francisco at $54bn. We estimate the category for all 9,400+ cities in every year to 2040. The top ten of the 253 cities on this page's map hold 28% of the spending it shows.

Among the largest city markets, Manila grows fastest at 10.1% a year and Detroit slowest at 3.2%. The cities adding the most spending by 2036 make a different list, led by Los Angeles at $48bn, New York City at $45bn and London at $34bn.

Yes, every market and city splits the category into five age bands and five spending tiers. Sizing the cohort you target means filtering those same figures, with nothing extra to commission. Genoa has the oldest profile, with 23% of its spending from the over-65s. San Francisco is the most affluent, with 96% from its richest spending tier.

We forecast every country, subcategory and cohort each year to 2050, and every city to 2040. Because one model produces all of them, a market and a city read on the same scale. The method is published and peer reviewed. Our page on how we measure spending sets it out. The average person spends $645 a year on restaurants and hotels today.