World Data Lab

Category

Housing

Built for housing teams deciding where energy and rent will take more of the wallet, which markets can carry a higher bill, and how quickly that changes.

COICOP 4

Start the shortlist where the category is bought.

Every country to 2050, all 9,400+ cities to 2040. One model, one shared scale for a market and a city.

The category down to its 14 lines. Each with its own size, growth and cohort, never one blended average.

Every figure by age band and spending tier. A target cohort is only a filter on the same numbers.

Priced against what each market can afford. The share of a city that can buy at your price, and when.

USD 14.37T

Spending in 2026

USD 23.17T

Spending in 2036

+USD 8.79T

Added by 2036

4.89%

Annual growth to 2036

USD 1,761

Per person a year

20.3%

Share of the global wallet

nominal USD, current prices

Where the category is bought

World

 

 

The 20 largest published city markets for housing, water and energy, spending in 2026 in nominal USD billions. Source: World Data Intelligence.
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Housing, water and energy: top 20 city markets by spending in 2026
CityCountry2026 (USD bn)2036 (USD bn)Annual growth (%)
New York CityUnited States227.8334.13.90
Los AngelesUnited States192.9305.44.70
TokyoJapan171.9244.23.57
San FranciscoUnited States120.4189.34.63
LondonUnited Kingdom118.5192.64.98
ParisFrance99.0138.43.40
MiamiUnited States87.7134.84.40
ChicagoUnited States71.8101.83.56
SeoulSouth Korea69.8110.34.68
ShanghaiChina62.398.54.69
OsakaJapan60.581.63.02
WashingtonUnited States57.690.84.64
Sao PauloBrazil54.987.24.74
RiyadhSaudi Arabia53.794.85.85
TorontoCanada50.979.04.50
BeijingChina46.987.36.41
HoustonUnited States46.381.05.75
SeattleUnited States46.276.05.10
SydneyAustralia45.768.14.07
Mexico CityMexico44.767.84.27

Time entry to the year a city reaches your price.

Annual consumer spending on housing, water and energy, 2000 to 2040.

2026
  1. New York City: USD 228bn in 2026
  2. Los Angeles: USD 193bn in 2026
  3. Tokyo: USD 172bn in 2026
  4. San Francisco: USD 120bn in 2026
  5. London: USD 119bn in 2026
The five largest city markets in the 2026 race snapshot, nominal USD billions. Source: World Data Intelligence.
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Housing, water and energy: city race in 2026
CityCountry code2026 (USD bn)
New York CityUSA227.9
Los AngelesUSA192.9
TokyoJPN171.9
San FranciscoUSA120.4
LondonGBR118.5

Aim the range at the cohort that is arriving.

By spending tier

Spending in 2026Added by 2036Rich34.1%49.4%Upper middle15.3%16.5%Core middle26.4%21.7%Lower middle19.7%11.9%Poor4.4%0.5%
  • Rich: 34.1% of spending in 2026, 49.4% of the spending added by 2036
  • Upper middle: 15.3% of spending in 2026, 16.5% of the spending added by 2036
  • Core middle: 26.4% of spending in 2026, 21.7% of the spending added by 2036
  • Lower middle: 19.7% of spending in 2026, 11.9% of the spending added by 2036
  • Poor: 4.4% of spending in 2026, 0.5% of the spending added by 2036

By age band

Spending in 2026Added by 203665 and over22.8%34.0%45-6530.5%29.0%30-4520.9%15.9%15-3014.1%13.1%0-1511.8%7.9%
  • 65 and over: 22.8% of spending in 2026, 34.0% of the spending added by 2036
  • 45-65: 30.5% of spending in 2026, 29.0% of the spending added by 2036
  • 30-45: 20.9% of spending in 2026, 15.9% of the spending added by 2036
  • 15-30: 14.1% of spending in 2026, 13.1% of the spending added by 2036
  • 0-15: 11.8% of spending in 2026, 7.9% of the spending added by 2036
Share of 2026 spending and share of spending added by 2036, by spending tier and age band. Source: World Data Intelligence.
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Housing, water and energy: spending tiers and age bands
CohortDimension2026 spending (%)Added by 2036 (%)Annual growth (%)
PoorSpending tier4.40.50.73
Lower middleSpending tier19.711.93.18
Core middleSpending tier26.421.74.15
Upper middleSpending tier15.316.55.20
RichSpending tier34.149.46.54
0-15Age band11.87.93.52
15-30Age band14.113.14.60
30-45Age band20.915.93.91
45-65Age band30.529.04.70
65 and overAge band22.834.06.69

Weight the portfolio to the lines that are moving.

Area is spending in 2026. USD 14.37T across 14 published lines of the model.

Imputed rentals for housing

USD 7.42T · 51.6%

Actual rentals paid by tenants

USD 2.88T · 20.0%

Electricity

USD 1.21T · 8.4%

Water supply

USD 520bn · 3.6%

Gas

USD 496bn · 3.5%

Materials for home repair

USD 447bn · 3.1%

Heat energy

USD 371bn · 2.6%

Solid fuels

USD 289bn · 2.0%

USD 163bn

  • Home repair servicesUSD 225bn
  • Other dwelling servicesUSD 163bn
  • Liquid fuelsUSD 118bn
  • Refuse collectionUSD 110bn
  • Other actual rentalsUSD 74bn
  • Sewerage collectionUSD 63bn
Published lines of housing, water and energy, sized by 2026 spending in nominal USD billions. Source: World Data Intelligence.
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Housing, water and energy: published category lines in 2026
Category line2026 (USD bn)Share of plotted spending (%)Annual growth (%)
Imputed rentals for housing7415.751.65.04
Actual rentals paid by tenants2875.120.04.53
Electricity1207.58.44.79
Water supply519.63.65.09
Gas496.23.54.71
Materials for home repair446.83.15.25
Heat energy370.82.64.56
Solid fuels289.32.05.41
Home repair services224.51.65.04
Other dwelling services163.41.14.68
Liquid fuels117.50.84.37
Refuse collection109.90.84.39
Other actual rentals74.40.54.30
Sewerage collection63.20.44.02

Five decisions a housing team can settle with this data.

01

Market entry and prioritisation

The cities holding the most housing and utilities spending today are not the ones adding it fastest. Across the forty largest markets in the model the spread runs from 2.5% a year to 7.8%, which is the difference between a market that transforms by 2036 and one that barely moves. We rank every city on the spending that is forming rather than the spending already there.

02

Pricing and affordability

Spending on housing, water and energy by rich consumers compounds at 6.54% a year, against 0.73% for the poorest. A cheaper range can hold its volume and still be defending a shrinking share of the growth, because the growth is not sitting where the volume is. We map spending power against your own price range in every market you sell in.

03

Category and portfolio strategy

Inside the category, solid fuels compounds at 5.41% a year while sewerage collection manages 4.02%. Those are two different shelf decisions inside one category averaging 4.89%, and the average is what most portfolio reviews are still built on.

04

Segmentation and targeting

Spending on housing, water and energy by the over-65s compounds at 6.69% a year, against 3.52% for the under-15s. In New York City the over-65s already hold 20% of the category. A pipeline aimed at the wrong life stage is chasing the slower half of the market, and the gap widens every year to 2036.

05

Demand forecasting and sizing

The category adds $8.79 trillion between 2026 and 2036, and none of it arrives evenly. A capacity decision taken now rests on the market that will exist in ten years rather than the one visible today. We project every market and every year to 2050.

FAQ

Questions a housing team asks us.

Consumers spend $14.37 trillion on housing, water and energy in 2026, which is 20.3% of all their spending. The market grows 4.89% a year in current dollars and reaches $23.17 trillion by 2036. Between those two years it adds $8.79 trillion.

The fastest-growing subcategory is solid fuels at 5.41% a year and the slowest is sewerage collection at 4.02%. The category as a whole grows 4.89% a year. The two largest subcategories are imputed rentals for housing at $7.42 trillion and actual rentals paid by tenants at $2.88 trillion. Both grow more slowly than solid fuels.

New York City spends the most at $228bn a year, followed by Los Angeles at $193bn and Tokyo at $172bn. We estimate the category for all 9,400+ cities in every year to 2040. The top ten of the 254 cities on this page's map hold 28% of the spending it shows.

Among the largest city markets, Jakarta grows fastest at 7.8% a year and Moscow slowest at 2.5%. The cities adding the most spending by 2036 make a different list, led by Los Angeles at $112bn, New York City at $106bn and London at $74bn.

Yes, every market and city splits the category into five age bands and five spending tiers. Sizing the cohort you target means filtering those same figures, with nothing extra to commission. Genoa has the oldest profile, with 38% of its spending from the over-65s. San Francisco is the most affluent, with 96% from its richest spending tier.

We forecast every country, subcategory and cohort each year to 2050, and every city to 2040. Because one model produces all of them, a market and a city read on the same scale. The method is published and peer reviewed. Our page on how we measure spending sets it out. The average person spends $1,761 a year on housing, water and energy today.

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