World Data Lab

Category

Furnishing & Household Equipment

Built for home goods teams deciding which markets are forming households fastest, where people replace what they own sooner, and what the range should cost.

COICOP 5

Start the shortlist where the category is bought.

Every country to 2050, all 9,400+ cities to 2040. One model, one shared scale for a market and a city.

The category down to its 12 lines. Each with its own size, growth and cohort, never one blended average.

Every figure by age band and spending tier. A target cohort is only a filter on the same numbers.

Priced against what each market can afford. The share of a city that can buy at your price, and when.

USD 3.19T

Spending in 2026

USD 4.79T

Spending in 2036

+USD 1.60T

Added by 2036

4.16%

Annual growth to 2036

USD 390

Per person a year

4.5%

Share of the global wallet

nominal USD, current prices

Where the category is bought

World

 

 

The 20 largest published city markets for furnishings and household equipment, spending in 2026 in nominal USD billions. Source: World Data Intelligence.
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Furnishings and household equipment: top 20 city markets by spending in 2026
CityCountry2026 (USD bn)2036 (USD bn)Annual growth (%)
New York CityUnited States50.667.12.87
Los AngelesUnited States42.861.33.67
JakartaIndonesia32.867.87.53
TokyoJapan30.839.72.58
San FranciscoUnited States27.138.43.55
Sao PauloBrazil21.131.44.02
MiamiUnited States19.026.53.37
LondonUnited Kingdom18.927.63.86
ParisFrance17.521.82.20
IstanbulTurkey17.129.35.51
Mexico CityMexico16.623.43.50
ChicagoUnited States16.220.82.52
MoscowRussia15.218.01.67
SeoulSouth Korea13.718.53.06
WashingtonUnited States12.818.33.59
OsakaJapan10.713.12.04
SeattleUnited States10.315.34.03
Buenos AiresArgentina10.316.44.80
HoustonUnited States10.115.94.71
TorontoCanada9.713.53.40

Time entry to the year a city reaches your price.

Annual consumer spending on furnishings and household equipment, 2000 to 2040.

2026
  1. New York City: USD 51bn in 2026
  2. Los Angeles: USD 43bn in 2026
  3. Jakarta: USD 33bn in 2026
  4. Tokyo: USD 31bn in 2026
  5. San Francisco: USD 27bn in 2026
The five largest city markets in the 2026 race snapshot, nominal USD billions. Source: World Data Intelligence.
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Furnishings and household equipment: city race in 2026
CityCountry code2026 (USD bn)
New York CityUSA50.6
Los AngelesUSA42.8
JakartaIDN32.8
TokyoJPN30.8
San FranciscoUSA27.1

Aim the range at the cohort that is arriving.

By spending tier

Spending in 2026Added by 2036Rich34.7%51.9%Upper middle15.5%16.0%Core middle25.9%20.1%Lower middle19.6%11.2%Poor4.4%0.9%
  • Rich: 34.7% of spending in 2026, 51.9% of the spending added by 2036
  • Upper middle: 15.5% of spending in 2026, 16.0% of the spending added by 2036
  • Core middle: 25.9% of spending in 2026, 20.1% of the spending added by 2036
  • Lower middle: 19.6% of spending in 2026, 11.2% of the spending added by 2036
  • Poor: 4.4% of spending in 2026, 0.9% of the spending added by 2036

By age band

Spending in 2026Added by 203665 and over20.8%31.5%45-6524.8%24.6%30-4520.4%16.0%15-3016.4%15.7%0-1517.6%12.3%
  • 65 and over: 20.8% of spending in 2026, 31.5% of the spending added by 2036
  • 45-65: 24.8% of spending in 2026, 24.6% of the spending added by 2036
  • 30-45: 20.4% of spending in 2026, 16.0% of the spending added by 2036
  • 15-30: 16.4% of spending in 2026, 15.7% of the spending added by 2036
  • 0-15: 17.6% of spending in 2026, 12.3% of the spending added by 2036
Share of 2026 spending and share of spending added by 2036, by spending tier and age band. Source: World Data Intelligence.
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Furnishings and household equipment: spending tiers and age bands
CohortDimension2026 spending (%)Added by 2036 (%)Annual growth (%)
PoorSpending tier4.40.90.96
Lower middleSpending tier19.611.22.57
Core middleSpending tier25.920.13.35
Upper middleSpending tier15.516.04.28
RichSpending tier34.751.95.77
0-15Age band17.612.33.06
15-30Age band16.415.74.02
30-45Age band20.416.03.37
45-65Age band24.824.64.12
65 and overAge band20.831.55.83

Weight the portfolio to the lines that are moving.

Area is spending in 2026. USD 3.19T across 12 published lines of the model.

Furniture and furnishings

USD 842bn · 26.4%

Non-durable household goods

USD 618bn · 19.4%

Major household appliances

USD 409bn · 12.8%

Domestic services and household services

USD 340bn · 10.7%

Household textiles

USD 282bn · 8.9%

Glassware, tableware and household utensils

USD 259bn · 8.1%

USD 165bn

USD 96bn

USD 84bn

  • Small tools and miscellaneous accessoriesUSD 165bn
  • Carpets and other floor coveringsUSD 96bn
  • Small electric appliancesUSD 84bn
  • Major tools and equipmentUSD 49bn
  • Repair of household appliancesUSD 38bn
  • Repair of furniture, furnishings and floor coveringsUSD 7bn
Published lines of furnishings and household equipment, sized by 2026 spending in nominal USD billions. Source: World Data Intelligence.
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Furnishings and household equipment: published category lines in 2026
Category line2026 (USD bn)Share of plotted spending (%)Annual growth (%)
Furniture and furnishings842.326.44.02
Non-durable household goods617.819.44.49
Major household appliances408.612.84.15
Domestic services and household services340.110.74.27
Household textiles282.28.93.94
Glassware, tableware and household utensils258.68.13.88
Small tools and miscellaneous accessories164.65.23.93
Carpets and other floor coverings96.23.04.71
Small electric appliances83.62.64.01
Major tools and equipment49.01.54.10
Repair of household appliances37.51.24.63
Repair of furniture, furnishings and floor coverings6.70.22.77

Five decisions a home goods team can settle with this data.

01

Market entry and prioritisation

The cities holding the most furnishings spending today are not the ones adding it fastest. Across the forty largest markets in the model the spread runs from 1.7% a year to 7.5%, which is the difference between a market that transforms by 2036 and one that barely moves. We rank every city on the spending that is forming rather than the spending already there.

02

Pricing and affordability

Spending on furnishings and household equipment by rich consumers compounds at 5.77% a year, against 0.96% for the poorest. A cheaper range can hold its volume and still be defending a shrinking share of the growth, because the growth is not sitting where the volume is. We map spending power against your own price range in every market you sell in.

03

Category and portfolio strategy

Inside the category, carpets and other floor coverings compounds at 4.71% a year while repair of furniture, furnishings and floor coverings manages 2.77%. Those are two different shelf decisions inside one category averaging 4.16%, and the average is what most portfolio reviews are still built on.

04

Segmentation and targeting

Spending on furnishings and household equipment by the over-65s compounds at 5.83% a year, against 3.06% for the under-15s. In New York City the over-65s already hold 18% of the category. A pipeline aimed at the wrong life stage is chasing the slower half of the market, and the gap widens every year to 2036.

05

Demand forecasting and sizing

The category adds $1.60 trillion between 2026 and 2036, and none of it arrives evenly. A capacity decision taken now rests on the market that will exist in ten years rather than the one visible today. We project every market and every year to 2050.

FAQ

Questions a home goods team asks us.

Consumers spend $3.19 trillion on furnishings and household equipment in 2026, which is 4.5% of all their spending. The market grows 4.16% a year in current dollars and reaches $4.79 trillion by 2036. Between those two years it adds $1.60 trillion.

The fastest-growing subcategory is carpets and other floor coverings at 4.71% a year and the slowest is repair of furniture, furnishings and floor coverings at 2.77%. The category as a whole grows 4.16% a year. The two largest subcategories are furniture and furnishings at $842bn and non-durable household goods at $618bn. Both grow more slowly than carpets and other floor coverings.

New York City spends the most at $51bn a year, followed by Los Angeles at $43bn and Jakarta at $33bn. We estimate the category for all 9,400+ cities in every year to 2040. The top ten of the 255 cities on this page's map hold 28% of the spending it shows.

Among the largest city markets, Jakarta grows fastest at 7.5% a year and Moscow slowest at 1.7%. The cities adding the most spending by 2036 make a different list, led by Jakarta at $35bn, Los Angeles at $19bn and New York City at $17bn.

Yes, every market and city splits the category into five age bands and five spending tiers. Sizing the cohort you target means filtering those same figures, with nothing extra to commission. Genoa has the oldest profile, with 37% of its spending from the over-65s. San Francisco is the most affluent, with 96% from its richest spending tier.

We forecast every country, subcategory and cohort each year to 2050, and every city to 2040. Because one model produces all of them, a market and a city read on the same scale. The method is published and peer reviewed. Our page on how we measure spending sets it out. The average person spends $390 a year on furnishings and household equipment today.

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Household appliances

A concise slide deck on household appliance demand: which markets are upgrading, who is buying, and how spending evolves across 194 countries and 9,400+ cities, with national forecasts to 2050 and city forecasts to 2040.

PDF slide deck194 countriesNational to 2050 · Cities to 2040

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