Category
Furnishing & Household Equipment
Built for home goods teams deciding which markets are forming households fastest, where people replace what they own sooner, and what the range should cost.
COICOP 5
Start the shortlist where the category is bought.
Every country to 2050, all 9,400+ cities to 2040. One model, one shared scale for a market and a city.
The category down to its 12 lines. Each with its own size, growth and cohort, never one blended average.
Every figure by age band and spending tier. A target cohort is only a filter on the same numbers.
Priced against what each market can afford. The share of a city that can buy at your price, and when.
USD 3.19T
Spending in 2026
USD 4.79T
Spending in 2036
+USD 1.60T
Added by 2036
4.16%
Annual growth to 2036
USD 390
Per person a year
4.5%
Share of the global wallet
nominal USD, current prices
Where the category is bought
See the data
| City | Country | 2026 (USD bn) | 2036 (USD bn) | Annual growth (%) |
|---|---|---|---|---|
| New York City | United States | 50.6 | 67.1 | 2.87 |
| Los Angeles | United States | 42.8 | 61.3 | 3.67 |
| Jakarta | Indonesia | 32.8 | 67.8 | 7.53 |
| Tokyo | Japan | 30.8 | 39.7 | 2.58 |
| San Francisco | United States | 27.1 | 38.4 | 3.55 |
| Sao Paulo | Brazil | 21.1 | 31.4 | 4.02 |
| Miami | United States | 19.0 | 26.5 | 3.37 |
| London | United Kingdom | 18.9 | 27.6 | 3.86 |
| Paris | France | 17.5 | 21.8 | 2.20 |
| Istanbul | Turkey | 17.1 | 29.3 | 5.51 |
| Mexico City | Mexico | 16.6 | 23.4 | 3.50 |
| Chicago | United States | 16.2 | 20.8 | 2.52 |
| Moscow | Russia | 15.2 | 18.0 | 1.67 |
| Seoul | South Korea | 13.7 | 18.5 | 3.06 |
| Washington | United States | 12.8 | 18.3 | 3.59 |
| Osaka | Japan | 10.7 | 13.1 | 2.04 |
| Seattle | United States | 10.3 | 15.3 | 4.03 |
| Buenos Aires | Argentina | 10.3 | 16.4 | 4.80 |
| Houston | United States | 10.1 | 15.9 | 4.71 |
| Toronto | Canada | 9.7 | 13.5 | 3.40 |
Time entry to the year a city reaches your price.
Annual consumer spending on furnishings and household equipment, 2000 to 2040.
- New York City: USD 51bn in 2026
- Los Angeles: USD 43bn in 2026
- Jakarta: USD 33bn in 2026
- Tokyo: USD 31bn in 2026
- San Francisco: USD 27bn in 2026
See the data
| City | Country code | 2026 (USD bn) |
|---|---|---|
| New York City | USA | 50.6 |
| Los Angeles | USA | 42.8 |
| Jakarta | IDN | 32.8 |
| Tokyo | JPN | 30.8 |
| San Francisco | USA | 27.1 |
Aim the range at the cohort that is arriving.
By spending tier
- Rich: 34.7% of spending in 2026, 51.9% of the spending added by 2036
- Upper middle: 15.5% of spending in 2026, 16.0% of the spending added by 2036
- Core middle: 25.9% of spending in 2026, 20.1% of the spending added by 2036
- Lower middle: 19.6% of spending in 2026, 11.2% of the spending added by 2036
- Poor: 4.4% of spending in 2026, 0.9% of the spending added by 2036
By age band
- 65 and over: 20.8% of spending in 2026, 31.5% of the spending added by 2036
- 45-65: 24.8% of spending in 2026, 24.6% of the spending added by 2036
- 30-45: 20.4% of spending in 2026, 16.0% of the spending added by 2036
- 15-30: 16.4% of spending in 2026, 15.7% of the spending added by 2036
- 0-15: 17.6% of spending in 2026, 12.3% of the spending added by 2036
See the data
| Cohort | Dimension | 2026 spending (%) | Added by 2036 (%) | Annual growth (%) |
|---|---|---|---|---|
| Poor | Spending tier | 4.4 | 0.9 | 0.96 |
| Lower middle | Spending tier | 19.6 | 11.2 | 2.57 |
| Core middle | Spending tier | 25.9 | 20.1 | 3.35 |
| Upper middle | Spending tier | 15.5 | 16.0 | 4.28 |
| Rich | Spending tier | 34.7 | 51.9 | 5.77 |
| 0-15 | Age band | 17.6 | 12.3 | 3.06 |
| 15-30 | Age band | 16.4 | 15.7 | 4.02 |
| 30-45 | Age band | 20.4 | 16.0 | 3.37 |
| 45-65 | Age band | 24.8 | 24.6 | 4.12 |
| 65 and over | Age band | 20.8 | 31.5 | 5.83 |
Weight the portfolio to the lines that are moving.
Area is spending in 2026. USD 3.19T across 12 published lines of the model.
Furniture and furnishings
USD 842bn · 26.4%
Non-durable household goods
USD 618bn · 19.4%
Major household appliances
USD 409bn · 12.8%
Domestic services and household services
USD 340bn · 10.7%
Household textiles
USD 282bn · 8.9%
Glassware, tableware and household utensils
USD 259bn · 8.1%
USD 165bn
USD 96bn
USD 84bn
- Small tools and miscellaneous accessoriesUSD 165bn
- Carpets and other floor coveringsUSD 96bn
- Small electric appliancesUSD 84bn
- Major tools and equipmentUSD 49bn
- Repair of household appliancesUSD 38bn
- Repair of furniture, furnishings and floor coveringsUSD 7bn
Furniture and furnishings
USD 842bn · 26.4%
Non-durable household goods
USD 618bn · 19.4%
Major household appliances
USD 409bn · 12.8%
Domestic services and household services
USD 340bn · 10.7%
Household textiles
USD 282bn · 8.9%
Glassware, tableware and household utensils
USD 259bn · 8.1%
Small tools and miscellaneous accessories
USD 165bn · 5.2%
Carpets and other floor coverings
USD 96bn · 3.0%
Small electric appliances
USD 84bn · 2.6%
Major tools and equipment
USD 49bn · 1.5%
Repair of household appliances
USD 38bn · 1.2%
- Repair of furniture, furnishings and floor coveringsUSD 7bn
See the data
| Category line | 2026 (USD bn) | Share of plotted spending (%) | Annual growth (%) |
|---|---|---|---|
| Furniture and furnishings | 842.3 | 26.4 | 4.02 |
| Non-durable household goods | 617.8 | 19.4 | 4.49 |
| Major household appliances | 408.6 | 12.8 | 4.15 |
| Domestic services and household services | 340.1 | 10.7 | 4.27 |
| Household textiles | 282.2 | 8.9 | 3.94 |
| Glassware, tableware and household utensils | 258.6 | 8.1 | 3.88 |
| Small tools and miscellaneous accessories | 164.6 | 5.2 | 3.93 |
| Carpets and other floor coverings | 96.2 | 3.0 | 4.71 |
| Small electric appliances | 83.6 | 2.6 | 4.01 |
| Major tools and equipment | 49.0 | 1.5 | 4.10 |
| Repair of household appliances | 37.5 | 1.2 | 4.63 |
| Repair of furniture, furnishings and floor coverings | 6.7 | 0.2 | 2.77 |
Five decisions a home goods team can settle with this data.
01
Market entry and prioritisation
The cities holding the most furnishings spending today are not the ones adding it fastest. Across the forty largest markets in the model the spread runs from 1.7% a year to 7.5%, which is the difference between a market that transforms by 2036 and one that barely moves. We rank every city on the spending that is forming rather than the spending already there.
02
Pricing and affordability
Spending on furnishings and household equipment by rich consumers compounds at 5.77% a year, against 0.96% for the poorest. A cheaper range can hold its volume and still be defending a shrinking share of the growth, because the growth is not sitting where the volume is. We map spending power against your own price range in every market you sell in.
03
Category and portfolio strategy
Inside the category, carpets and other floor coverings compounds at 4.71% a year while repair of furniture, furnishings and floor coverings manages 2.77%. Those are two different shelf decisions inside one category averaging 4.16%, and the average is what most portfolio reviews are still built on.
04
Segmentation and targeting
Spending on furnishings and household equipment by the over-65s compounds at 5.83% a year, against 3.06% for the under-15s. In New York City the over-65s already hold 18% of the category. A pipeline aimed at the wrong life stage is chasing the slower half of the market, and the gap widens every year to 2036.
05
Demand forecasting and sizing
The category adds $1.60 trillion between 2026 and 2036, and none of it arrives evenly. A capacity decision taken now rests on the market that will exist in ten years rather than the one visible today. We project every market and every year to 2050.
Related categories
Explore adjacent spending
FAQ
Questions a home goods team asks us.
Consumers spend $3.19 trillion on furnishings and household equipment in 2026, which is 4.5% of all their spending. The market grows 4.16% a year in current dollars and reaches $4.79 trillion by 2036. Between those two years it adds $1.60 trillion.
The fastest-growing subcategory is carpets and other floor coverings at 4.71% a year and the slowest is repair of furniture, furnishings and floor coverings at 2.77%. The category as a whole grows 4.16% a year. The two largest subcategories are furniture and furnishings at $842bn and non-durable household goods at $618bn. Both grow more slowly than carpets and other floor coverings.
New York City spends the most at $51bn a year, followed by Los Angeles at $43bn and Jakarta at $33bn. We estimate the category for all 9,400+ cities in every year to 2040. The top ten of the 255 cities on this page's map hold 28% of the spending it shows.
Among the largest city markets, Jakarta grows fastest at 7.5% a year and Moscow slowest at 1.7%. The cities adding the most spending by 2036 make a different list, led by Jakarta at $35bn, Los Angeles at $19bn and New York City at $17bn.
Yes, every market and city splits the category into five age bands and five spending tiers. Sizing the cohort you target means filtering those same figures, with nothing extra to commission. Genoa has the oldest profile, with 37% of its spending from the over-65s. San Francisco is the most affluent, with 96% from its richest spending tier.
We forecast every country, subcategory and cohort each year to 2050, and every city to 2040. Because one model produces all of them, a market and a city read on the same scale. The method is published and peer reviewed. Our page on how we measure spending sets it out. The average person spends $390 a year on furnishings and household equipment today.
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Household appliances
A concise slide deck on household appliance demand: which markets are upgrading, who is buying, and how spending evolves across 194 countries and 9,400+ cities, with national forecasts to 2050 and city forecasts to 2040.
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