A quarter of the world's new urban consumers arrive in 58 cities.

We cover more than 9,400+ cities in 194 countries, observed to 2025 and forecast to 2040. Every one of them is on the map above as a separate city market. Each city's consumer class is split into five spending groups, from $13.20 a day to more than $130 a day, and twelve categories. You can then size a mass market and a premium one in the same city separately.

58 cities take a quarter of the 725 million people who join the consumer class in cities between now and 2040, and 366 cities take half. The count is gross, before anyone who leaves the consumer class is taken off.

Dhaka adds the most by a wide margin. 13.3 million people there join the consumer class between 2026 and 2036, against 7.9 million in Jakarta and 6.6 million in Kolkata.

No. Los Angeles takes 2.51% of the growth in consumer spending across the world's cities to 2036, New York City 2.35% and San Francisco 1.54%. The first ranking counts people in the consumer class and the second counts spending in current US dollars. The ranking you plan against decides which city you enter first.

In 42 of the 94 countries we can measure, one city holds more than half the country's urban consumer class. Bamako holds 90.6% of Mali's, Kathmandu 83.4% of Nepal's and Kampala 82.0% of Uganda's. In those countries a national plan and a city plan are the same decision.

54 cities already pass $100 billion of consumer spending a year and 56 more get there by 2040. The timeline above names one or two of the largest cities to cross in each year. You can set the bar wherever suits your business. With the bar at half of a city's people above the consumer line, 6,062 cities clear it today and 7,850 do by 2040.